Brand Manager

Job Description

- With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we re uniquely placed to do this and to grow a strong, successful business.
- This is an exciting time to join us and help shape the future.
- It s an opportunity to be part of something special.
- Brand Manager - Centrum Ostocalcium (Bone, Joint & Mobility) Job Purpose : As Brand Manager - Centrum Ostocalcium, you will lead the strategic agenda for one of India s most recognized calcium supplement brands.
- Unlike traditional consumer-facing roles, this position largely focuses on expert marketing, channel strategy, and commercial excellence but has some elements of consumer marketing - largely in mid to low funnel marketing (creative as well media) along with performance marketing.
- You will work closely with the medical, regulatory, and expert sales teams to unlock growth across both pharmacy and prescription-driven channels and also with digital/ e-commerce teams.
- This role is ideal for someone who combines strategic foresight with operational discipline and thrives in a matrixed, cross-functional environment.
- Key Responsibilities Strategic Brand Ownership
- Drive the long-term brand strategy for Centrum Ostocalcium in line with Haleon India s category growth ambitions.
- Shape the brand s purpose, positioning, and expert-facing narrative, with a strong orientation toward the HCP (healthcare professional) ecosystem.
- Chart out long term portfolio growth with product innovation in bone, joint and mobility space.
- Expert & Channel Marketing
- Collaborate closely with the expert marketing and medical teams to design high-impact campaigns for doctors, pharmacists, and nutritionists.
- Oversee detailing tools, expert education assets, and engagement platforms.
- Build channel-specific strategies to drive prescription and recommendation across key customer segments.
- Commercial & Portfolio Management
- Build robust forecasts, pricing plans, and channel activation strategies.
- Monitor brand P&L, analyze ROI on key initiatives, and make data-driven decisions to optimize performance.
- Innovation & Portfolio Thinking
- Contribute to portfolio evolution by identifying whitespace opportunities, Rx-to-OTC transitions, or format innovations relevant to India s evolving health landscape.
- Track competitor activity and consumer trends in the bone health space.
- Cross-Functional Collaboration
- Act as the brand custodian across internal functions - ensuring alignment across medical, regulatory, packaging, and finance teams.
- Manage agencies for creative, activation, and market research needs.
- Qualifications and skills
- MBA from Premium Business School - Batch of 2018/ 2017
- Prior Commercial and Marketing experience
- Previous Experience Required: 5-7 years Minimum Level of Job-Related Experience Required: (2-4 years of Marketing experience) Preferred
- 5-7 years of experience in healthcare marketing, preferably in consumer health, pharmaceuticals, or nutrition brands.
- Experience in expert/HCP marketing - not just consumer ATL/BTL.
- Strong commercial acumen with P&L exposure.
- Strategic thinker with executional rigor - capable of translating insights into impactful initiatives.
- Ability to work cross-functionally in a matrix environment.
- Why Haleon Our values and expectations are at the heart of everything we do and form an important part of our culture.
- These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork.
- As Haleon focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:
- Operating at pace and agile decision-making - using evidence and applying judgement to balance pace, rigour and risk.
- Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
- Continuously looking for opportunities to learn, build skills and share learning.
- Sustaining energy and well-being
- Building strong relationships and collaboration, honest and open conversations.
- Budgeting and cost-consciousness
- Diversity, Equity and Inclusion At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

---