Spyne.ai - Manager - Brand & Content

About the Company At Spyne, we are transforming how cars are marketed and sold with cutting-edge Generative AI. What started as a bold ideausing AI-powered visuals to help auto dealers sell faster onlinehas now evolved into a full-fledged, AI-first automotive retail ecosystem. Backed by $16M in Series A funding from Accel, Vertex Ventures, and other top investors, were scaling at breakneck speed:. - Launched industry-first AI-powered Image, Video & 360 solutions for Automotive dealers. - Launching Gen AI powered Automotive Retail Suite to power Inventory, Marketing, CRM for dealers. - Onboarded 1500+ dealers across US, EU and other key markets in the past 2 years of launch. - Gearing up to onboard 10K+ dealers across global market of 200K+ dealers. - 150+ members team with near equal split on R&D and GTM. Learn more about our products: Spyne AI Products StudioAI, RetailAI. Series A Announcement CNBC-TV18, the Role Were looking for a high performing Brand, PR & Community Manager to lead Spynes global brand and communications strategy while building a strong community of automotive dealers in India. This role blends global storytelling with on ground engagement, shaping how the industry perceives Spyne and how deeply it connects with its Brand & Messaging (U. & EU Focus): - Own and evolve Spynes brand positioning and messaging across international markets. - Ensure consistent visual identity, voice, and tone across all touchpoints. - Collaborate with leadership, product, and design teams to shape impactful GTM campaigns and customer-facing narratives. - Build brand playbooks for new geographies and product lines. Public Relations & Communications: - Lead global PR strategy including product launches, funding announcements, partnerships, and founder features. - Build relationships with Tier-1 media, journalists, and analyst networks in the U., Europe, and India. - Write and manage press releases, media kits, founder bios, and op-eds. - Partner with external PR agencies to secure consistent, high-impact coverage. - Support leadership in building thought leadership presence through podcasts, panels, and media appearances. Social Media Management: - Manage and grow Spynes presence on LinkedIn, Twitter/X, Instagram, YouTube, etc. - Plan and execute a content calendar that aligns with brand and business goals. - Create or coordinate the creation of high-quality multimedia content short-form videos, reels, carousels, and customer highlights. - Track engagement metrics and optimize content strategy for reach and relevance. Community Building (India Focus): - Build and nurture an engaged community of automotive dealerships in India, both online and offline. - Organize regional dealership meetups, knowledge sessions, and experience-sharing forums. - Launch and manage dealer WhatsApp groups, newsletters, and engagement programs. - Identify and grow brand advocates and ambassadors from within the dealer base. - Launch a Dealer focus exhibition in India similar to the lines of NADA and NIADA in the Skills: - 3-6 years of experience in Brand/PR/Comms roles, preferably in B2B SaaS or Mobility/Auto-Tech. - Strong storytelling, copywriting, and media handling skills. - Demonstrated success managing global brand initiatives and media coverage. - Hands-on experience managing social media channels and content pipelines. - Ground-up experience building engaged communities or customer ecosystems. - Bonus: Experience working with U./EU markets or automotive domain.Why Spyne? - Culture: High-ownership, zero-politics, execution-first. - Growth: $5M to $20M ARR trajectory. - Learning: Work with top GTM leaders and startup veterans. - Exposure: Global exposure across U., EU, and India markets. (ref:iimjobs.com)