ai - Manager - Brand & Content

3 weeks ago

Gurgaon, Haryana, India Spyne Full time

About the Company

At Spyne, we are transforming how cars are marketed and sold with cutting-edge Generative AI.

What started as a bold ideausing AI-powered visuals to help auto dealers sell faster onlinehas now evolved into a full-fledged, AI-first automotive retail ecosystem.

Backed by $16M in Series A funding from Accel, Vertex Ventures, and other top investors, were scaling at breakneck speed:.

- Launched industry-first AI-powered Image, Video & 360 solutions for Automotive dealers.

- Launching Gen AI powered Automotive Retail Suite to power Inventory, Marketing, CRM for dealers.

- Onboarded 1500+ dealers across US, EU and other key markets in the past 2 years of launch.

- Gearing up to onboard 10K+ dealers across global market of 200K+ dealers.

- 150+ members team with near equal split on R&D and GTM.

Learn more about our products:

Spyne AI Products StudioAI, RetailAI.

Series A Announcement CNBC-TV18, the Role

Were looking for a high performing Brand, PR & Community Manager to lead Spynes global brand and communications strategy while building a strong community of automotive dealers in India.

This role blends global storytelling with on ground engagement, shaping how the industry perceives Spyne and how deeply it connects with its Brand & Messaging (U. & EU Focus):

- Own and evolve Spynes brand positioning and messaging across international markets.

- Ensure consistent visual identity, voice, and tone across all touchpoints.

- Collaborate with leadership, product, and design teams to shape impactful GTM campaigns and customer-facing narratives.

- Build brand playbooks for new geographies and product lines.

Public Relations & Communications:

- Lead global PR strategy including product launches, funding announcements, partnerships, and founder features.

- Build relationships with Tier-1 media, journalists, and analyst networks in the U., Europe, and India.

- Write and manage press releases, media kits, founder bios, and op-eds.

- Partner with external PR agencies to secure consistent, high-impact coverage.

- Support leadership in building thought leadership presence through podcasts, panels, and media appearances.

Social Media Management:

- Manage and grow Spynes presence on LinkedIn, Twitter/X, Instagram, YouTube, etc.

- Plan and execute a content calendar that aligns with brand and business goals.

- Create or coordinate the creation of high-quality multimedia content short-form videos, reels, carousels, and customer highlights.

- Track engagement metrics and optimize content strategy for reach and relevance.

Community Building (India Focus):

- Build and nurture an engaged community of automotive dealerships in India, both online and offline.

- Organize regional dealership meetups, knowledge sessions, and experience-sharing forums.

- Launch and manage dealer WhatsApp groups, newsletters, and engagement programs.

- Identify and grow brand advocates and ambassadors from within the dealer base.

- Launch a Dealer focus exhibition in India similar to the lines of NADA and NIADA in the Skills:

- 3-6 years of experience in Brand/PR/Comms roles, preferably in B2B SaaS or Mobility/Auto-Tech.

- Strong storytelling, copywriting, and media handling skills.

- Demonstrated success managing global brand initiatives and media coverage.

- Hands-on experience managing social media channels and content pipelines.

- Ground-up experience building engaged communities or customer ecosystems.

- Bonus: Experience working with U./EU markets or automotive domain.


Why Spyne?

- Culture: High-ownership, zero-politics, execution-first.

- Growth: $5M to $20M ARR trajectory.

- Learning: Work with top GTM leaders and startup veterans.

- Exposure: Global exposure across U., EU, and India markets.

(ref:iimjobs.com)

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