▷ (Immediate Start) Brand Manager

3 weeks ago

Gurugram Gurugram India Mirai School of Technology Full time

Job Description Role Overview: We are seeking an experienced and strategic Brand Marketing & Growth Manager to lead our overall brand positioning, communication strategy, and performance-led growth initiatives. This role is ideal for someone who understands the nuances of building a digital-first consumer brand, has deep experience in crafting compelling narratives, and can leverage channels like influencer marketing, content, and digital media to drive brand affinity and conversions. Key Responsibilities: 1. Brand Strategy & Positioning Define and implement the overall brand marketing strategy, voice, and identity across all touchpoints. Create campaigns that elevate brand perception, drive customer loyalty, and differentiate us in a crowded D2C market. Partner with cross-functional teams to ensure brand consistency across product, marketing, and customer experience. 2. Content & Communication Leadership Lead development of brand campaigns, storytelling frameworks, and messaging for digital platforms, partnerships, and offline activations. Collaborate with creative teams, agencies, and internal stakeholders to produce content that drives engagement and reinforces brand values. 3. Influencer & Partnership Marketing Build and oversee influencer marketing strategies to complement brand campaigns. Identify, onboard, and manage influencers and brand ambassadors who align with our values and audience. Drive collaboration with external partners and co-branded initiatives. 4. Growth & Campaign Performance Monitor and analyze brand campaign performance across channels digital, social, influencer, and PR. Optimize content, channels, and strategies based on performance insights and audience behavior. Own key KPIs such as brand awareness, engagement, share of voice, and customer acquisition metrics.

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