Senior Automotive Brand Strategist

15 hours ago

Gurgaon, Haryana, India beBeeManager Full time ₹ 50,00,000 - ₹ 1,00,00,000

As a Brand, PR & Community Manager at our company, you will lead the global brand and communications strategy while building a strong community of automotive dealers in India.

Key Responsibilities
  • Develop and implement a cohesive brand positioning and messaging strategy across international markets.
  • Ensure consistent visual identity, voice, and tone across all touchpoints.
  • Collaborate with leadership, product, and design teams to create impactful go-to-market campaigns and customer-facing narratives.

Additionally, you will lead our global PR strategy including product launches, funding announcements, partnerships, and founder features.

  • Build relationships with top-tier media, journalists, and analyst networks in the US, Europe, and India.
  • Write and manage press releases, media kits, founder bios, and op-eds.
  • Partner with external PR agencies to secure consistent, high-impact coverage.
  • Support leadership in establishing thought leadership presence through podcasts, panels, and media appearances.

Furthermore, you will be responsible for managing and growing our presence on various social media platforms.

  • Plan and execute a content calendar that aligns with brand and business goals.
  • Create or coordinate the creation of high-quality multimedia content, short-form videos, reels, carousels, and customer highlights.
  • Track engagement metrics and optimize content strategy for reach and relevance.

Finally, you will build and nurture an engaged community of automotive dealerships in India, both online and offline.

  • Organize regional dealership meetups, knowledge sessions, and experience-sharing forums.
  • Launch and manage dealer WhatsApp groups, newsletters, and engagement programs.
  • Identify and grow brand advocates and ambassadors from within the dealer base.

Requirements:

  • 3-6 years of experience in Brand/PR/Comms roles, preferably in B2B SaaS or Mobility/Auto-Tech.
  • Strong storytelling, copywriting, and media handling skills.
  • Demonstrated success managing global brand initiatives and media coverage.
  • Hands-on experience managing social media channels and content pipelines.
  • Ground-up experience building engaged communities or customer ecosystems.

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