Manager - Performance and Growth Marketing

3 days ago

Noida, Uttar Pradesh, India Credgenics Full time ₹ 20,00,000 - ₹ 25,00,000 per year

About Us:

Credgenics is revolutionizing the fintech space with innovative digital solutions in lending, credit, and financial advisory. As we scale our B2C fintech app, we are looking for a
Manager -
Performance and Growth Marketing
to drive paid digital campaigns, app growth, and performance optimization while managing large-scale marketing budgets.

Role Overview:

As a
Manager -
Performance and Growth Marketing
, you will be responsible for building and executing digital acquisition strategies to scale our user base from
0 to 1
. You will own
end-to-end campaign management
across multiple paid digital channels, ensuring high ROI and sustainable user acquisition.

What you'll be doing:

  • Develop and execute data-driven
    digital marketing strategies
    to drive app downloads, engagement, and retention.
  • Manage and optimize campaigns across
    Google UAC, Meta Ads, search, display, remarketing, programmatic, and affiliate marketing
    .
  • Design a
    scalable growth model
    focused on
    sustainable user acquisition
    .
  • Track and optimize
    app funnel metrics
    (attribution, traffic, conversion rates, CAC, LTV, ROI).
  • Implement
    marketing automation & event tracking
    to monitor user journeys effectively.
  • Manage and
    scale marketing budgets
    efficiently while optimizing KPIs like
    CPI, CPM, CAC, LTV, acquisition, remarketing, cross-sell, up-sell, and retention
    .

What We're Looking For:

  • 8+ years of experience
    in performance marketing for a
    B2C app-first business
    (preferably fintech, lending, or credit advisory).
  • Proven expertise in
    Google UAC, Meta Ads, programmatic advertising, and affiliate marketing
    .
  • Hands-on experience with
    app attribution and tracking tools
    (Appsflyer, Firebase, Branch).
  • Strong analytical skills with proficiency in
    Google Analytics, Mixpanel, Amplitude, or similar tools
    .
  • Ability to
    scale marketing budgets
    efficiently while optimizing performance metrics.
  • Understanding of
    incrementality in digital marketing
    and best practices for user acquisition.
  • Prior experience with
    ASO (App Store Optimization)
    is a plus.
  • Knowledge of
    credit & lending user behavior
    is an added advantage.

Why Join Us?

  • Work at the forefront of fintech innovation with a fast-growing digital platform.
  • Lead and own performance marketing strategies from
    0 to 1
    .
  • Be part of a
    data-driven, high-impact growth team
    .

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