Growth Marketing Manager
2 hours ago
Company Description
D&D Healthcare is India's largest ventilator manufacturing company, established in 2018. Now the company with its new vertical Fiberise Fit Pvt Ltd is launching a nutraceutical supplement focused at weight management. The company aims to become India's largest weight management solution within next 2 years.
Role Description
This is a full-time on-site role for a Growth Marketing Manager located in Noida. The
Growth Marketing Manager
will be responsible for :
Performance Marketing & D2C Growth
- Plan, execute, and optimise paid campaigns across Meta, Google, YouTube, and quick commerce ad platforms (Blinkit, Instamart, Zepto)
- Own CAC vs LTV metrics; build funnels that maximize ROI.
- Drive website conversion optimization (CRO), landing page A/B testing, retargeting campaigns.
- Manage and scale affiliate & referral programs.
Influencer Marketing
- Build and manage influencer partnerships (micro & macro fitness/nutrition creators).
- Negotiate collaborations, track performance (promo codes, landing pages).
- Create UGC (user-generated content) pipelines for ads and social media.
- Foster community-driven growth through WhatsApp groups, Instagram lives, fitness challenges.
Quick Commerce Sampling
- Execute sampling campaigns via Blinkit/Instamart/Zepto.
- Manage visibility packages & sponsored placements on platforms.
- Work closely with platform category managers to maximize exposure.
Retention & CRM
- Build customer lifecycle flows: email, WhatsApp, SMS, push notifications.
- Increase repeat purchases through subscription programs.
- Drive loyalty via referral schemes and rewards.
Analytical Reporting
- Track KPIs: CAC, LTV, ROAS, conversion rates, influencer ROI.
- Provide weekly reports to leadership; recommend data-driven growth experiments.
Qualifications
- 3–6 years of experience in growth / digital marketing for a D2C consumer brand (FMCG, nutraceuticals, or wellness preferred).
- Proven track record of managing Meta/Google Ads with budgets of ₹10L+/month.
- Hands-on experience with influencer marketing campaigns (both discovery & ROI tracking).
- Familiarity with quick commerce advertising (Blinkit, Instamart, Zepto, Amazon).
- Strong analytical mindset: ability to optimize funnels, budgets, and campaigns.
- Hustler mindset: willingness to experiment, iterate fast, and own growth targets end-to-end.
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