Growth Management

Growth Management - Assistant Vice President - Offline Merchants

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology
About the team: Offline Payment vertical caters to our merchant partners by offering them products like QR code, Soundbox, EDC, Loan. Paytm has been a pioneer in merchant space by introducing innovative solutions like QR codes to accept payments and Sound-box to recon payments by voice alerts. We are also distributing loans to these partners via our 'Paytm for Business' App
About the Role: We are looking for P4B (Paytm for business) App Growth Managers for accelerating the core growth metrics and user (Merchant) numbers. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you
Key Responsibilities: · Responsible for acquisition and activation of Soundbox and QR merchants through P4B · Plan and execute marketing campaigns for Soundboxes and QR devices acquisition and optimize activation on P4B · Responsible for transaction growth of merchants - both with and without devices through P4B · Work closely with product team and define and execute requirements for improving conversion flows and new acquisition programs for merchants on paytm for business app · Plan and execute marketing campaigns to improve frequency and Value of transactions · Own campaigns from end to end - manage targeting and segmentation, messaging, creative, measurement and reporting · Monitor and report on performance of these campaigns against agreed KPIs · Drive marketing decisions through quantitative results and A/B testing as well as qualitative research and customer insights
Risk and Compliance SPOC · Being the bridge between the Risk team and the business team for maximizing the risk mitigation with minimizing the business impact · Working with the risk policy team for right policy formulation for risk mitigation · Working closely with Complaince team and business operations team to ensure fully complaint operations · Working with risk ops team to mitigate operations risk for the business
Skills that will help you succeed in this role ● 10–14 years of experience in consumer internet or e-commerce industries, with proven success in P&L management and growth leadership ● MBA from a Tier-1 business school preferred ● Strong track record of scaling businesses and delivering ambitious targets ● Highly analytical, data-driven, and comfortable with solving complex business problems ● Experience in managing large cross-functional teams with high accountability ● Excellent communication and stakeholder management skills, with ability to lead complex negotiations ● Prior experience in travel industry will be a strong plus
Why join us ?: A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities solid 360 feedback from your peer teams on your support of their goals respect, that is earned, not demanded from your peers and manager
Compensation: If you are the right fit, we believe in creating wealth for you with enviable 500 mn registered users, 21 mn merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of th

---