Performance Marketing Manager

3 weeks ago

Noida, Uttar Pradesh, India Payomatix Technologies Full time

Job Title: Performance Marketing Manager

Location: On-site Greater Noida, Uttar Pradesh, India

Company: Payomatix Technologies Pvt. Ltd.

Industry: Fintech / Digital Payments

Experience Level: Mid to Senior Level

Employment Type: Full-Time

About Payomatix

Payomatix is a fintech trailblazer committed to transforming digital payments for Indian businesses.

Our platform delivers seamless, secure, and scalable solutions tailored for modern enterprises.

With technology at the core and a vision for financial innovation, we empower organizations to manage transactions efficiently and grow with confidence.

Position Overview

We are seeking a results-oriented Performance Marketing Manager to lead our digital customer acquisition strategy.

This role is responsible for driving traffic, leads, and conversions through data-driven online campaigns.

You will manage paid channels, optimize marketing funnels, and play a key role in expanding the Payomatix brand in the fintech space.

Key Responsibilities

- Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital channels.

- Develop targeting strategies and manage paid media budgets to achieve maximum ROI.

- Track, analyze, and report on key metrics such as CPL, CTR, ROAS, CAC, and conversion rates.

- Run A/B tests to improve ad creatives, landing pages, and audience segments.

- Collaborate with content, design, and tech teams to create high-converting campaigns.

- Monitor competitive landscape and market trends to refine strategy.

- Utilize tools such as Google Analytics, Google Tag Manager, SEMrush, and HubSpot or similar CRM systems for insights and automation.

- Develop monthly and quarterly performance dashboards for senior leadership.

Qualifications & Requirements

- Bachelors or Masters degree in Marketing, Business, or a related field.

- 4+ years of experience in performance marketing, preferably in fintech, SaaS, or digital services.

- Demonstrated success in managing PPC, social media ads, and lead generation campaigns.

- Strong analytical mindset with the ability to turn data into actionable insights.

- Proficiency in ad platforms (Google, Meta, LinkedIn), Google Analytics, and marketing automation tools.

- Excellent communication and project management skills.

- Experience with SEO and content marketing is a plus.

What We Offer

- A performance-driven culture with creative freedom and innovation at its core.

- Opportunity to work on exciting growth strategies in a booming fintech market.

- Competitive compensation with performance-based incentives.

- Career development in a fast-paced, high-growth company.

(ref:iimjobs.com)

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