Digital Marketing Executive

4 days ago

Shimla, Himachal Pradesh, India Planmans Group Full time ₹ 2,00,000 - ₹ 6,00,000 per year

SearchEngineACE is a dynamic and innovative IT company seeking a highly motivated and skilled Digital Marketing Executive to join our team. As a Digital Marketing Executive, you will play a crucial role in developing and implementing our digital marketing strategies to drive brand awareness, enhance customer engagement, and increase online visibility.

Job Responsibilities:

Develop and Execute Digital Marketing Strategies:

  • Collaborate with the marketing team to create and implement comprehensive digital marketing plans aligned with business objectives.
  • Conduct market research to identify target audiences, market trends, and competitor analysis.
  • Drive organic traffic, increase conversions, and enhance online presence using SEO, SEM, email marketing, social media, content marketing, and paid advertising.

Manage Social Media Presence:

  • Optimize company's social media accounts to boost engagement, followers, and brand visibility.
  • Create compelling content to attract target audiences and track user engagement.
  • Promptly respond to comments, inquiries, and messages on social media platforms.

Content Creation and Management:

  • Develop high-quality content for website, blog, social media, and email campaigns.
  • Perform keyword research and optimize content for SEO and improved search rankings.
  • Collaborate with stakeholders and external partners for content ideas and ensure brand consistency.

Performance Analysis and Reporting:

  • Monitor KPIs, including website traffic, conversion rates, and social media metrics.
  • Generate reports using analytics tools to assess campaign effectiveness.
  • Provide data-driven recommendations for optimizing digital marketing strategies.

Stay Updated on Digital Marketing Trends:

  • Stay informed about industry trends, emerging technologies, and best practices.

Continuously enhance skills through self-learning, webinars, conferences, and training sessions.

Qualifications and Skills:

Bachelor's degree in marketing, communications, business, or a related field.

  • Proven experience as a Digital Marketing Executive or similar role.
  • Strong understanding of digital marketing principles, tools, and techniques.
  • Proficient in using digital marketing channels and platforms, including SEO, SEM, social media, email marketing, content marketing, and paid advertising.
  • Familiarity with website analytics tools (e.g., Google Analytics, Google Search Console) and social media management tools.
  • Excellent written and verbal communication skills with a keen eye for detail.
  • Creative mindset with the ability to develop engaging content.
  • Strong analytical and problem-solving skills, with a data-driven approach.
  • Ability to manage multiple projects, prioritize tasks, and meet deadlines.
  • Familiarity with industry-standard marketing software and tools (e.g., CRM systems, marketing automation tools) is a plus.

Immediate joiners will be given priority

Education: Any graduate

Job Types: Full-time, Permanent, Fresher

Pay: ₹10, ₹20,000.00 per month

Benefits:

  • Leave encashment
  • Paid sick time
  • Paid time off
  • Provident Fund

Education:

  • Bachelor's (Preferred)

Work Location: In person

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