SEO/SEM Executive

6 days ago

Shimla, Himachal Pradesh, India Planmans Group Full time ₹ 1,20,000 - ₹ 2,40,000 per year

SearchEngineACE is a dynamic and innovative IT company seeking a highly motivated and skilledSEO/SEM Executive.

We are looking for a data-driven and analytical SEO/SEM Executive to plan, implement, and manage our search engine strategies. The ideal candidate will be responsible for boosting organic traffic through SEO and running successful paid campaigns through SEM channels like Google Ads. This role demands a mix of technical SEO knowledge, performance marketing skills, and ongoing optimization tactics.

Key Responsibilities:Search Engine Optimization (SEO):

  • Conduct keyword research, competitive analysis, and SEO audits.
  • Optimize website content, landing pages, metadata, and structure for search engines.
  • Improve website speed, crawlability, and user experience (technical SEO).
  • Build high-quality backlinks through outreach and content-driven strategies.
  • Monitor and report on organic traffic growth, rankings, and KPIs using Google Analytics, Google Search Console, and SEO tools like SEMrush, Ahrefs, or Moz.

Search Engine Marketing (SEM):

  • Plan, create, and optimize paid search campaigns (Google Ads, Bing Ads).
  • Write compelling ad copy and create conversion-driven landing pages.
  • Monitor campaign performance (CTR, CPC, Quality Score, ROI) and A/B test creatives.
  • Manage budget and bidding strategies to maximize ROI.
  • Track and report on ad performance using Google Ads, Data Studio, or other analytics platforms.

Requirements:

  • Bachelor's degree in Marketing, IT, Business, or a related field.
  • 1–3 years of hands-on SEO and SEM experience.
  • Proficient in tools like Google Ads, Google Analytics, Google Search Console, SEMrush/Ahrefs, and Tag Manager.
  • Familiarity with HTML/CSS and CMS platforms like WordPress or Shopify.
  • Strong analytical and problem-solving skills.
  • Ability to stay up-to-date with the latest algorithm updates and best practices.

Preferred Skills:

  • Google Ads Certification or HubSpot/SEMrush certifications.
  • Experience with e-commerce SEO or local SEO (if relevant).
  • Knowledge of remarketing and display campaigns.

Job Types: Full-time, Permanent, Fresher

Pay: ₹10, ₹20,000.00 per month

Benefits:

  • Leave encashment
  • Paid sick time
  • Paid time off
  • Provident Fund

Education:

  • Bachelor's (Preferred)

Experience:

  • SEO: 1 year (Required)
  • total work: 1 year (Required)
  • PPC Campaign Management: 1 year (Required)

Work Location: In person

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