Marketing Manager

4 days ago

Mumbai, Maharashtra, India China Gate Restaurants Full time ₹ 5,00,000 - ₹ 25,00,000 per year

We are seeking an experienced and visionary Marketing Head to lead our marketing efforts in the dynamic restaurant industry. The ideal candidate will have a solid background in creating and executing marketing strategies, with a focus on driving brand awareness, customer engagement, and revenue growth for our restaurant.

Key Responsibilities:

Marketing Strategy:

Develop and execute comprehensive marketing strategies to enhance the restaurant's brand presence and market share.

Create and implement innovative marketing plans that align with business objectives.

Brand Management:

Oversee the development and maintenance of the restaurant's brand identity.

Ensure brand consistency across all communication channels and marketing materials.

Digital Marketing:

Lead digital marketing initiatives, including social media campaigns, online promotions, and influencer partnerships.

Implement SEO and SEM strategies to optimize online presence and attract a wider audience.

Customer Engagement:

Devise and implement customer engagement programs to build loyalty and enhance the overall dining experience.

Utilize customer feedback to improve service offerings and address concerns.

Promotions and Campaigns:

Plan and execute effective promotional campaigns to drive footfall and increase revenue.

Collaborate with internal teams to create appealing offers and packages.

Market Research:

Stay abreast of industry trends, market competition, and customer preferences.

Conduct market research to identify opportunities and adapt strategies accordingly.

Event Management:

Conceptualize and organize events to promote the restaurant and create memorable experiences for customers.

Collaborate with stakeholders to ensure successful event execution.

Budget Management:

Manage the marketing budget efficiently, ensuring maximum ROI from marketing initiatives.

Provide regular reports on budget utilization and campaign effectiveness.

Team Leadership:

Lead and inspire the marketing team, fostering a collaborative and creative work environment.

Provide guidance and mentorship to team members.

Requirements:

Proven experience as a Marketing Head in the restaurant or hospitality industry.

Bachelor's or Master's degree in Marketing, Business, or a related field.

In-depth knowledge of the restaurant industry and its marketing dynamics.

Strong understanding of digital marketing trends and tools.

Exceptional communication, interpersonal, and leadership skills.

Creative thinker with the ability to develop innovative marketing strategies.

Results-driven with a focus on achieving business objectives.

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