Performance Marketer
3 days ago
We are seeking a
highly skilled Performance Marketer
with deep expertise in
Meta Ads (Facebook & Instagram)
and
Google Ads
to drive
high-quality traffic, conversions, and revenue
for our brand's official website. The ideal candidate is data-driven, analytical, creative with ad strategies, and capable of scaling paid media campaigns with strong ROI.
Key Responsibilities:
- Plan, execute, and optimize performance-driven
Meta Ads
and
Google Ads
campaigns (Search, Display, Performance Max, Shopping, Remarketing). - Manage full-funnel campaigns-
awareness, consideration, retargeting, and conversion
. - Daily monitoring of budgets, bids, pacing, audiences, and creatives.
- Develop revenue-focused advertising strategies to increase
website conversions, ROAS
, and
CAC efficiency
. - Implement advanced retargeting funnels, custom audiences, lookalike audiences.
- A/B test landing pages, creatives, hooks, formats, and ad placements.
- Analyze campaign performance using
GA4
,
Meta Ads Manager
,
Google Ads Dashboard
, and internal reports. - Track KPIs such as
ROAS, CPA, CTR, CVR, LTV, CAC, MER
, attribution paths. - Prepare weekly/monthly performance reports with insights & optimization plans.
- Ensure accurate tracking of events like ATC, Initiate Checkout, Page View, Purchase, etc
- Strong understanding of
performance marketing funnels
. - Knowledge of attribution models, UTM tagging, tracking, and analytics setup.
This role is perfect for someone who loves numbers, understands consumer psychology, and knows how to combine creative storytelling with deep ad platform expertise to drive sales. You will be responsible for acquiring customers profitably and scaling paid media performance month on month.
-
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