Brand Manager

Job Title: Brand Manager

Company Website: I

Location: Coimbatore

Job Summary:

We are seeking a highly strategic and experienced National Brand Manager to lead and elevate our brand's presence and performance across the nation. The ideal candidate will possess a deep understanding of national market dynamics, consumer behavior, and comprehensive marketing strategies. You will be responsible for developing and executing national brand strategies that drive growth, consistency, and brand loyalty across all regions. This role demands exceptional leadership, analytical, and stakeholder management skills.

Responsibilities:

National Brand Strategy and Development:

Develop and implement a cohesive national brand strategy aligned with overall business objectives.

Ensure brand consistency across all regions and channels, adapting strategies to meet specific regional market needs.

Expertise in communication strategy and brand strategy, with a strong capability to analyze national market trends and consumer behavior, enabling the development of innovative national campaigns.

Convert visual concepts into impactful brand realities on a national scale.

Market Analysis and National Expansion:

Conduct in-depth national market research and analysis to identify trends, opportunities, and competitive threats.

Develop and execute strategies for national brand expansion and growth, including identifying new market opportunities.

Monitor and analyze national sales data, market share, and consumer feedback.

National Marketing Campaigns:

Plan and execute comprehensive national marketing campaigns across various channels (digital, traditional, experiential).

Manage national advertising budgets and ensure effective resource allocation.

Collaborate with national marketing agencies and partners to deliver impactful, consistent campaigns.

Leverage advanced analytics and performance metrics to continuously optimize marketing strategies, ensuring alignment with evolving market demands and enhancing overall campaign effectiveness.

Achieved a significant milestone by leading a digital marketing initiative that resulted in increase in lead generation and conversion rates, showcasing the effectiveness of targeted national marketing strategies.

Regional Coordination and Support:

Work closely with regional marketing teams to ensure alignment with national brand strategies.

Provide guidance and support to regional teams on brand implementation and campaign execution.

Monitor regional performance and provide feedback to optimize results.

Stakeholder Management:

Build and maintain relationships with key national stakeholders (retailers, distributors, media).

Collaborate with cross-functional teams (sales, product development, finance).

Present brand strategies and performance updates to senior management.

Recognized for exceptional stakeholder management skills, successfully building and maintaining relationships with key national clients, which has led to increase in repeat business and client referrals.

Budget Management and ROI:

National Budget Management.

ROI analysis of National marketing campaigns.

Qualifications and Skills:

Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

Sandhya Nair

Recruitment Manager

Phone Number:

Job Types: Full-time, Permanent

Pay: ₹100, ₹150,000.00 per month

Benefits:

• Food provided
• Health insurance
• Provident Fund

Work Location: In person