Brand Manager

4 days ago

Coimbatore, Tamil Nadu, India SoftSleep Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Company Description

SoftSleep is a Fashion Development Company that aims to reimagine loungewear and apparel for the betterment of people and the planet. We focus on identifying and innovating best-in-class fabrics that deliver superior feel, fit, durability, and value. As a community driven by innovation, human behavior, and technology, our goal is to provide products that leave a lasting impact and add a little extra joy to the world.

Role Description

This is a full-time on-site role for a Brand Manager located in Coimbatore. The Brand Manager will be responsible for developing brand strategies, promoting brand growth, implementing brand plans, and ensuring brand consistency across all channels. Daily tasks include market research, overseeing marketing campaigns, managing brand partnerships, and coordinating with various teams to ensure alignment with brand vision. The role also involves monitoring market trends and analyzing consumer insights to drive brand growth and development.

Qualifications

  • Strong skills in brand strategy, market research, and consumer insight analysis
  • Experience in managing marketing campaigns and promoting brand growth
  • Excellent communication and leadership skills
  • Proficiency in coordinating and collaborating with cross-functional teams
  • Ability to analyze market trends and develop actionable plans
  • Relevant experience in fashion or consumer goods industry is a plus
  • Bachelor's degree in Marketing, Business, or a related field is preferred

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