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Brand Marketing

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Coimbatore, Tamil Nadu, India TeachEdison Full time ₹ 5,00,000 - ₹ 10,00,000 per year

Company Overview

TeachEdison is an innovative Education Technology Company dedicated to developing cutting-edge software solutions for educators. At the forefront of educational advancements, we are currently focused on building EdisonOS, an advanced Operating System for Knowledge Commerce. Based in Bangalore and operating within the Software Development industry, TeachEdison is a growing team committed to transforming the future of education.

Job Overview

We are seeking a dynamic Junior Brand Marketing professional for a full-time position at our Coimbatore location. This role requires a professional with 1 to 3 years of experience in branding and marketing to elevate our brand presence. The candidate will focus on brand messaging, storytelling, and engaging B2B marketing strategies to drive awareness and growth for TeachEdison.

Qualifications and Skills

  • Possess expertise in brand messaging with the ability to craft compelling narratives for diverse audiences (Mandatory skill).
  • Demonstrate storytelling proficiency to creatively communicate our brand vision and values across multiple platforms (Mandatory skill).
  • Bring experience in B2B marketing to develop strategies that resonate with business partners and clients (Mandatory skill).
  • Proven track record in social media marketing, driving engagement and expanding brand reach.
  • Skilled in content creation with the ability to produce captivating visual and written materials.
  • Strong copywriting abilities to craft crisp, clear, and persuasive messages.
  • Experience in developing and implementing brand strategies to align with business objectives.
  • Capable of formulating and executing B2B marketing strategies to establish strong business relationships and market presence.

Roles and Responsibilities

  • Develop and implement comprehensive brand marketing strategies that enhance TeachEdison's brand presence.
  • Create, develop, and manage high-quality content for digital and offline campaigns to effectively communicate our brand message.
  • Collaborate with cross-functional teams to ensure cohesive brand messaging across all marketing channels.
  • Conduct market research to identify trends and insights that inform strategic decisions and branding activities.
  • Drive social media initiatives to amplify our brand voice and engage with target audiences effectively.
  • Monitor and analyze the performance of branding campaigns and provide actionable insights for continuous improvement.
  • Work closely with the product and sales teams to ensure branding efforts align with overall company goals and strategies.
  • Foster strong relationships with stakeholders, media, and partners to enhance brand visibility and reputation.