Assistant Manager

5 days ago

Mumbai City District, India Starbucks Full time US$ 80,000 - US$ 1,20,000 per year

Role & responsibilities

CRM and Loyalty

  • Support in execution of annual Loyalty & CRM calendar
  • Co-ordinate all front and back-end systems and vendors for all promotional updates on timely basis with cross functional stakeholders internally and externally including Mobile App & Website
  • Co-ordinate with agencies & all in-store and digital creative campaign implementation related to CRM and Loyalty
  • Co-ordinate with CRM agency to drive CRM tactical campaigns to manage customer relationship and retention
  • Ensure roll out of timely email/SMS marketing communication to loyalty customers
  • Liaison with relevant teams to ensure Communication to Stores for relevant promotions connected to Loyalty & CRM
  • Understand and build the system capabilities from card and mobile tactics
  • Conduct UAT for tactical promotions Mobile app
  • Support on planning the annual mobile app calendar and support execution via partnering with internal cross functional teams such as technology and external vendors
  • Deep understanding of technology to ensure efficiency of delivery on initiatives around the mobile app and website are maintained
  • Ability to communicate with technology vendor on improvements and solutions on mobile app and website
  • UI/UX exposure, experience
  • Experience in defining and execution cutting edge customer omni-channel journey

Collaterals

  • Work on designing, creating, and executing collateral related to Loyalty
  • Work with internal brand and marketing teams; external implementation vendors Creatives
  • Work on content, ideas, and brief with the digital agencies for creatives related to loyalty
  • Coordinate to ensure timely delivery and execution of the creatives made Project Management
  • Liaise with IT and other technology partners/agencies to ensure successful execution Loyalty program & CRM
  • Data analysis and presentations
  • Understand Data and Insights and Share relevant reports on a timely basis
  • Conduct data analysis, trending and reporting for market and international requirements
  • Result reporting and presentations for senior leadershipProject plan on post implementation processes to be streamlined, data to be analyzed, consumer insights and feedback on success from all stakeholders
  • Create data driven in sighting and tracking
  • Communication of above to senior management via presentations and periodic updates Benchmarking
  • Competitive scanning and reporting in the technology and loyalty space Administration
  • Bill payment and processing
  • Vendor enrolment
  • Budget management

Qualifications
• MBA from good institute
• Overall experience 2-4 years (preferable in Loyalty Marketing for at least 1 year)

Required knowledge, skills and abilities
• Experience in advance Excel, Word, and PowerPoint

  • Experience in agency co-ordination and project management
  • Preferable to have SAP operating skills
  • Experience in writing content that will be used for communicating for loyalty
  • Demonstrated ability to manage multiple priorities, projects, and deadlines simultaneously
  • Strong interpersonal skills: enthusiasm and ability to work as part of a multi-disciplinary team and build relationships
  • Have good understanding and flair for technology, digital industry
  • Strong execution skills
  • Project management

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