Shopper Marketing

**Job Description**:
Job Description: Shopper Marketing - General Trade, Consumer Business Group, 3M India Limited

Brands to be handled: Scotch-Brite, Scotch, Post-It, Command

Reporting to: Shopper Marketing Lead - General Trade & Ecommerce

Level: Mid-Level

Works with: Channel Sales Leader, Regional Sales Managers, Category Development Marketers

Position Overview:
**Responsibilities**:
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Utilize knowledge of shopper journeys and consumer behavior to develop insights and identify triggers and barriers of purchase within designated channels (Kirana, Wholesale & supermarket) to drive offtakes.

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Develop and execute shopper marketing plans to support sales objectives and drive growth.

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Collaborate with sales teams to identify key opportunities and develop targeted marketing programs and promotions to drive sell-through and market share gains.

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Utilize data analysis and market research to identify trends, opportunities, and areas for optimization within the trade/channel landscape.

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Leverage data management tools such as Power BI and other data analytics platforms to gather, analyze, and interpret data to inform decision-making and enable faster course corrections.

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Own the end-to-end process of shopper marketing initiatives, from planning and execution to tracking and reporting on key performance metrics.

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Monitor market activity and industry trends to stay informed and identify areas for differentiation and competitive advantage using syndicated data.

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Drive innovation and creativity in shopper marketing strategies and tactics to maintain a competitive edge

KPI’s

1.

Quality of Plans: Utilize data and market insights to develop relevant and sharp programs aimed at driving growth.

2.

Delivery of Plans: Take ownership of the end-to-end activity of program planning for the month and quarter. Ensure seamless execution, including timely rollouts of plans, Point of Sale Materials (POSM) elements, and trade schemes to the sales team.

3.

Efficiency of Execution: Utilize impactful and easy-to-execute POSM elements. Implement optimal schemes and promotions to drive off-take and maximize effectiveness.

4.

Maximizing Distributor ROI and Scheme Effectiveness: Optimize distributor ROI by aligning resources with scheme charters, ensuring timely implementation and effectiveness to drive sales growth.

5.

Use of syndicated data for opportunity identification: Utilize syndicated data and market insights to inform adaptive marketing strategies, driving market share and penetration/expansion in the GT channel through informed decision-making.

6.

Quality of Analysis: Conduct 360-degree analysis of programs to ensure minimum standards of quality and effectiveness.

7.

Agility & Course Correction: Use data and insights to understand what's working and what's not. Course-correct as necessary to ensure the delivery of desired results.

Qualifications:
Master’s degree in marketing, Business, or related field

Proven experience in sales combined with a min 2 years’ experience in shopper marketing.

Strong data analysis skills with experience using data management tools such as Power BI, Excel, and other data analytics platforms.

Excellent analytical and problem-solving abilities, with a keen eye for detail and the ability to draw actionable insights from complex data sets.

Strong project management skills with the ability to prioritize, multitask, and meet tight deadlines in a fast-paced environment.

Ability to work with cross functional teams.

Self-Starter with a strategic mindset, with a passion for innovation and continuous improvement.

Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.

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