Shopper Marketer

2 weeks ago

Bengaluru Karnataka, India 3M Full time

Job Description:
Key Responsibilities:
Business Analytics & Insights:

- Analyze platform POS data to identify trends, opportunities, and areas for improvement.
- Conduct in-depth campaign analysis to assess performance, ROI, and customer engagement.
- Utilize data analytics tools (Excel, Power BI, Tableau, etc.) to generate actionable insights that inform business decisions.
- Develop and maintain dashboards and reports to track key metrics and KPIs.

Account Management:

- Manage relationships with key e-commerce accounts (Amazon, Flipkart, etc.) to ensure alignment on goals and initiatives.
- Collaborate with account teams to develop and execute strategic plans that drive GMV.
- Monitor inventory levels, pricing strategies, and promotional activities to maximize sales.

Portfolio Growth:

- Develop and execute data-driven marketing strategies to increase brand visibility, customer acquisition, and retention across e-commerce platforms.
- Continuously evaluate the product portfolio to ensure it meets customer needs and aligns with the company’s strategic goals.
- Identify and implement opportunities to optimize the product mix, including SKU rationalization and introduction of new variants or categories.

Campaign Management:

- Plan, execute, and optimize marketing campaigns on e-commerce platforms to boost visibility and conversions.
- Work closely with marketing teams to ensure campaigns are aligned with brand objectives and platform strategies.
- Monitor and analyze campaign performance, making data-driven adjustments to improve effectiveness.

Platform & Spend Optimization:

- Identify opportunities for improving product listings, search rankings, and customer experience on e-commerce platforms.
- Work with cross-functional teams to implement optimizations that drive sales and enhance brand presence with in stipulated budgets.

Building Digital Commerce
- Identifying opportunities outside ecommerce platforms and building digital commerce for 3M using social media platforms

Experience:
2-5 years of experience in e-commerce marketing or ecommerce KAM, with hands-on-experience in business analytics.

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

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