Trade Marketing Manager

3 weeks ago


Bengaluru, India Yugn Management Services Full time

Key Responsibilities:1. Trade Marketing Strategy & Planning- Develop and execute trade marketing plans to support brand strategies and business objectives.- Create annual and quarterly channel-specific activation calendars.- Translate marketing campaigns into channel-ready programs tailored to shopper behavior.2. Channel Activation- Design and implement in-store promotions, displays, POS materials, and visibility campaigns.- Work with sales teams to drive execution excellence across channels.- Plan and manage new product launches at the trade level.3. Sales Enablement- Support sales teams with trade tools, channel-specific communication, and training materials.- Track and analyze performance of trade promotions and suggest improvements.- Monitor and optimize sell-in and sell-out performance.4. Cross-Functional Collaboration- Work closely with Sales, Marketing, Category Management, Supply Chain, and Finance to ensure seamless planning and execution.- Coordinate with external vendors, creative agencies, and merchandising partners.5. Data Analysis & Market Insights- Analyze shopper and channel behavior to improve program effectiveness.- Monitor competitor activity and trade performance.- Measure ROI of trade activities and prepare regular reports and presentations.6. Budget Management- Own the trade marketing budget and ensure efficient utilization.- Track spending vs. plan and measure return on investment for each initiative. (ref:iimjobs.com)



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