Trade Marketing Specialist

1 day ago

Bengaluru, Karnataka, India DOBRA by Oxbow Brands Full time ₹ 9,00,000 - ₹ 12,00,000 per year

As
Trade Marketing Specialist
at DOBRA, you'll be responsible for driving brand visibility, consumer engagement, and sales through impactful offline and in-store marketing initiatives. This is a hands-on role that combines creative planning with sharp execution across retail, modern trade, and consumer-facing events.

Key Responsibilities

  • In-Store & Key Account Marketing:
    Plan and manage trade activations including sampling, shelf displays, promotions, and visibility campaigns across retail and modern trade.
  • Promoter & Merchandiser Management:
    Recruit, train, and manage promoter and merchandiser teams (direct and through agencies) to deliver strong in-store execution.
  • Budgeting & ROI:
    Develop, allocate, and monitor marketing budgets; track ROI of campaigns and optimize spends.
  • Event Planning & Execution:
    Conceptualize and execute consumer events, mall activations, kiosks, and exhibitions to drive awareness and trials.
  • POSM Development:
    Plan, design, and execute POS materials (standees, wobblers, display units, etc.) to enhance shelf presence and brand recall.
  • Visibility & Promotions:
    Drive brand presence through offline initiatives – tie-ups, sponsorships, on-ground consumer touchpoints.
  • Collaboration:
    Work closely with sales and marketing teams to align trade marketing activities with overall business objectives.

Requirements

  • 3–6 years of experience in trade marketing / BTL / shopper marketing in FMCG (foods & beverages preferred)
  • Strong execution skills with ability to manage multiple agencies and on-ground teams
  • Experience in budget management and ROI analysis
  • Creative thinker with problem-solving mindset and attention to detail
  • Willingness to travel for on-ground activations and store visits

Why Join DOBRA?

DOBRA is Oxbow Brands' flagship F&B brand – reimagining India's favorite formats like
pop goli, cotton candy, and snacks
with a fresh, fun, and high-quality twist. Join us to build disruptive consumer experiences and create a brand that stands out on shelves and in hearts.

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