
Trade Marketing Specialist
9 hours ago
As
Trade Marketing Specialist
at DOBRA, you'll be responsible for driving brand visibility, consumer engagement, and sales through impactful offline and in-store marketing initiatives. This is a hands-on role that combines creative planning with sharp execution across retail, modern trade, and consumer-facing events.
Key Responsibilities
- In-Store & Key Account Marketing:
Plan and manage trade activations including sampling, shelf displays, promotions, and visibility campaigns across retail and modern trade. - Promoter & Merchandiser Management:
Recruit, train, and manage promoter and merchandiser teams (direct and through agencies) to deliver strong in-store execution. - Budgeting & ROI:
Develop, allocate, and monitor marketing budgets; track ROI of campaigns and optimize spends. - Event Planning & Execution:
Conceptualize and execute consumer events, mall activations, kiosks, and exhibitions to drive awareness and trials. - POSM Development:
Plan, design, and execute POS materials (standees, wobblers, display units, etc.) to enhance shelf presence and brand recall. - Visibility & Promotions:
Drive brand presence through offline initiatives – tie-ups, sponsorships, on-ground consumer touchpoints. - Collaboration:
Work closely with sales and marketing teams to align trade marketing activities with overall business objectives.
Requirements
- 3–6 years of experience in trade marketing / BTL / shopper marketing in FMCG (foods & beverages preferred)
- Strong execution skills with ability to manage multiple agencies and on-ground teams
- Experience in budget management and ROI analysis
- Creative thinker with problem-solving mindset and attention to detail
- Willingness to travel for on-ground activations and store visits
Why Join DOBRA?
DOBRA is Oxbow Brands' flagship F&B brand – reimagining India's favorite formats like
pop goli, cotton candy, and snacks
with a fresh, fun, and high-quality twist. Join us to build disruptive consumer experiences and create a brand that stands out on shelves and in hearts.
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