Trade Marketing Specialist

4 weeks ago

Bengaluru Karnataka India, Karnataka DOBRA by Oxbow Brands Full time

As Trade Marketing Specialist at DOBRA, you’ll be responsible for driving brand visibility, consumer engagement, and sales through impactful offline and in-store marketing initiatives. This is a hands-on role that combines creative planning with sharp execution across retail, modern trade, and consumer-facing events.


Key Responsibilities

  • In-Store & Key Account Marketing: Plan and manage trade activations including sampling, shelf displays, promotions, and visibility campaigns across retail and modern trade.
  • Promoter & Merchandiser Management: Recruit, train, and manage promoter and merchandiser teams (direct and through agencies) to deliver strong in-store execution.
  • Budgeting & ROI: Develop, allocate, and monitor marketing budgets; track ROI of campaigns and optimize spends.
  • Event Planning & Execution: Conceptualize and execute consumer events, mall activations, kiosks, and exhibitions to drive awareness and trials.
  • POSM Development: Plan, design, and execute POS materials (standees, wobblers, display units, etc.) to enhance shelf presence and brand recall.
  • Visibility & Promotions: Drive brand presence through offline initiatives – tie-ups, sponsorships, on-ground consumer touchpoints.
  • Collaboration: Work closely with sales and marketing teams to align trade marketing activities with overall business objectives.


Requirements

  • 3–6 years of experience in trade marketing / BTL / shopper marketing in FMCG (foods & beverages preferred)
  • Strong execution skills with ability to manage multiple agencies and on-ground teams
  • Experience in budget management and ROI analysis
  • Creative thinker with problem-solving mindset and attention to detail
  • Willingness to travel for on-ground activations and store visits


Why Join DOBRA?

DOBRA is Oxbow Brands’ flagship F&B brand – reimagining India’s favorite formats like pop goli, cotton candy, and snacks with a fresh, fun, and high-quality twist. Join us to build disruptive consumer experiences and create a brand that stands out on shelves and in hearts.

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