Marketing Executive

4 days ago

Bengaluru, India Modenik Lifestyle Full time

Job title: Marketing Executive
- Grade: F2
- Designation: Marketing Executive
- Education: BBM/BBA/MBA- Marketing
- Experience: 4-5 Years of experience in the Hosiery industry Or Relevant Field.
- Function / Department: Marketing
- Location: Bangalore (South), Lucknow(North)

**Role Summary**

The incumbent will support BTL Marketing Operation in General Trade and EBO’s. Should be well versed with Media and BTL assets implementation.

**Role Responsibilities**
- Identifying new regional vendors for POP/POSMs, Retail branding & fixtures like Gondolas, Shop-in-Shop, Counter tops etc.
- Evaluates vendor credentials, negotiates & onboards them with approved rate cards.
- Onsite monitoring & quality check during production and dispatches.
- Conducts recce in coordination with local vendors for faster executions.
- Responsible for implementing display standards across all retail stores.
- Ensuring In-store communication implementation of the brand as per the guidelines.
- Execution of promotions across all the stores in coordination with regional sales team.
- Training on the display planogram & brand guidelines to the regional sales team.
- Auditing the display manual implementation across all stores consistently.
- New store launch support.
- Closely coordinating with vendors/ agencies for on ground dispatches & execution of POPs, In-store branding, and timely deployment at all retail stores.
- Tracks competitors’ activity day-to-day basis and update HO team.
- Reports and Data Management on All BTL Assets and ISB

**Reporting Relationships**

**Reports To**: Manager - Customer & Shopper Marketing

**Supervises**: NA

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