Zoho & CRM Executive
16 hours ago
**Job Details**:
- **Location, Department Unit and Reporting**:
- Location: Noida
- Department: IT-ITeS Sector Skills Council Nasscom
- Reporting To: Senior Manager- **Basic Functions/ Job Responsibility**:
- Manage and optimize **Zoho CRM** for lead tracking, nurturing, automation workflows, and campaign analytics.
- Integrate **GA4 (Google Analytics 4)** and **Google Tag Manager (GTM)** with Zoho and other platforms for accurate tracking and performance measurement.
- Set up and monitor marketing automation workflows to enhance engagement and conversion.
- Collaborate with social and creative teams to plan, execute, and analyze marketing campaigns.
- Generate insights and reports from CRM, GA4, and Zoho Analytics to guide campaign optimization and audience targeting.
- Stay updated with digital marketing trends, MarTech innovations, and creative strategies to improve campaign effectiveness.
- Work closely with cross-functional teams to ensure seamless execution of digital campaigns and tracking mechanisms.-
- **Knowledge, Skills, Qualifications, Experience**:
- Proven experience with **Zoho CRM** and **Zoho Campaigns** (automation, segmentation, reporting).
- Strong knowledge of **GA4**, **Google Tag Manager**, and analytics integrations.
- Excellent writing and communication skills, particularly for social media and digital marketing content.
- Strong analytical mindset with the ability to interpret campaign performance data.
- Keen eye for design, content quality, and emerging marketing trends.
- Hands-on experience with MarTech tools such as HubSpot, Hootsuite, or Canva is a plus.
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