PPC Associate

ants is always on the lookout for creative, passionate, adventurous, and quirky people to join our team. If you’re excited to work on award-winning projects, collaborate with fantastic people and be willing to challenge yourself, you may be that special someone we are looking for.
- Diverse portfolio of B2B, B2C, B2G and D2C clients | Challenging work | Process Oriented | Employee Friendly | PF, Health Insurance and other benefits

Incase you do not see a suitable position open, you may send us your resume and portfolio at

**PPC Associate (E-Commerce) (Gurgaon)**

The purpose of this role is to lead and manage the implementation and execution of Paid campaigns and strategies and the day-to-day communication with clients to help achieve their goals.

**Responsibilities**:

- Develop, execute, and optimize performance marketing campaigns across various channels, including but not limited to Google Ads, social media advertising, and affiliate marketing, to drive customer acquisition and revenue growth
- Achieve/exceed SBU Revenue Targets and other Business Unit Parameters
- Monitor and analyze key performance indicators (KPIs) such as conversion rates, click-through rates (CTRs), and return on ad spend (ROAS) to measure campaign effectiveness and identify areas for improvement
- Presenting daily/ weekly/ monthly reports of acquisition campaigns progress report to the team and clients
- Religiously track funnel conversion and identify key areas for improvement. Engage with the concerned team to drive engagements and deliver results
- Develops account strategy and media plan based on client brief, Prioritize and manage retainer clients’ expectations
- Contribute to the client strategy, planning key campaign optimizations and oversight of Digital Campaigns, including Display, Shopping campaigns, UAC, Video, Social etc for all the clients
- Brainstorm new and creative growth strategies with client to ideate, plan and execute Brand Strategy & Vision with opportunities to up-sell & cross-sell, working closely with the Account Managers
- Builds strong relationships across Client Services and other channel teams

**Requirements**:

- Experience with performance marketing platforms such as Google Ads, Facebook Ads Manager, and other relevant tools
- Experience in Programmatic Advertising/DV360 is mandatory
- In-Depth Knowledge of Biddable media Digital platforms like Google, Facebook, Linkedin, Twitter, Snapchat, Amazon, Flipkart, etc
- Experience working with popular social media advertising platforms found with E-Commerce products. Ecommerce Platform Knowledge like Amazon, Flipkart, etc
- Paid marketing experience delivering a good ROAS is an absolute must
- A self-starter and results-oriented, with an ability to be detail-oriented without losing track of the big picture
- Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines
- Stay up-to-date with social media trends and tools

Perks at Work:
1. Five day work week from Monday to Friday

2. Maternity and Paternity leaves

3. Provident Fund and ESIC

4. Health Insurance

5. Gratuity

6. Excellent work exposure

About ANTS:
ANTS is an integrated marketing solutions company helping its clients scale their businesses in a digital-first world. Brand thought and consumer behavior is at the core of our work. We are an ingenious mix of industry stalwarts and young enthusiasts.

We do custom-built tech assets with intuitive UI/UX, powerful SEO, unique Social Media campaigns, result-driven Performance Marketing, engaging Creative and content, meaningful films, and story-based Public Relations strategies for all our clients across industry segments.

**Location**: Gurgaon

**No. of Positions**: 1

**Work Experience**: 2-3 yrs