
Referral Marketing Executive
2 days ago
**MOMSOON Fertility & IVF Centre is well equipped to provide a high quality of personalized care for infertility patients.**
**Job Title: Referral Marketing Manager**
**Location**: MOMSOON Fertility & IVF Centre, Bangalore
**Department**: Marketing
**Job Summary**:The Referral Marketing Executive plays a crucial role in promoting and maintaining strong relationships with gynaecologists, infertility specialists, and other referral sources to drive patient referrals to MOMSOON Fertility & IVF Centre. This position is responsible for developing and executing referral marketing strategies, fostering partnerships, and ensuring the hospital's services are top-of-mind for referring healthcare providers.
**Key Responsibilities**
Referral Source Relationship Management:
- Build and nurture relationships with local gynaecologists, infertility specialists, and referral sources, including clinics, medical practices, and other medical facilities.
- Act as the primary point of contact for referral sources, ensuring excellent communication and addressing their needs promptly.
Marketing Strategy Development:
- Develop and implement referral marketing strategies to attract, engage, and retain referral sources.
- Create targeted marketing campaigns and materials to educate and inform potential referring partners about the hospital's services and specialties.
Data Analysis and Reporting:
- Analyze referral source data to identify trends, referral patterns, and areas for improvement.
- Provide regular reports to management on referral source performance, conversion rates, and marketing campaign effectiveness.
Events and Networking:
- Attend medical conferences, trade shows, and local networking events to promote the hospital and identify potential referral partners.
**Qualifications**
- Bachelor's/Master's degree in Marketing, Business, or a related field.
- Must have proven experience in healthcare marketing, business development, or a similar role, preferably in a hospital or healthcare setting.
- Strong interpersonal and relationship-building skills.
- Excellent communication and presentation abilities.
- Data-driven and analytical mindset for tracking and measuring the success of referral marketing efforts.
- Knowledge of healthcare compliance and regulations.
- Proficiency in Microsoft Office and CRM software.
**Key Competencies**
- Relationship building and networking skills.
- Strategic thinking and problem-solving.
- Results-oriented and goal-driven.
- Strong project management and organization skills.
- Adaptability and ability to work independently.
- Creative thinking for marketing campaign development.
**Job Types**: Full-time, Permanent
**Job Types**: Full-time, Permanent
Pay: From ₹30,000.00 per month
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
**Education**:
- Bachelor's (preferred)
**Experience**:
- total work: 1 year (preferred)
- Marketing: 1 year (required)
**Language**:
- English (required)
Work Location: In person
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