Referral Marketing Executive

5 days ago

Jayanagar Bengaluru Karnataka, India MOMSOON Full time

**MOMSOON Fertility & IVF Centre is well equipped to provide a high quality of personalized care for infertility patients.**

**Job Title: Referral Marketing Manager**

**Location**: MOMSOON Fertility & IVF Centre, Bangalore

**Department**: Marketing

**Job Summary**:The Referral Marketing Executive plays a crucial role in promoting and maintaining strong relationships with gynaecologists, infertility specialists, and other referral sources to drive patient referrals to MOMSOON Fertility & IVF Centre. This position is responsible for developing and executing referral marketing strategies, fostering partnerships, and ensuring the hospital's services are top-of-mind for referring healthcare providers.

**Key Responsibilities**

Referral Source Relationship Management:

- Build and nurture relationships with local gynaecologists, infertility specialists, and referral sources, including clinics, medical practices, and other medical facilities.
- Act as the primary point of contact for referral sources, ensuring excellent communication and addressing their needs promptly.

Marketing Strategy Development:

- Develop and implement referral marketing strategies to attract, engage, and retain referral sources.
- Create targeted marketing campaigns and materials to educate and inform potential referring partners about the hospital's services and specialties.

Data Analysis and Reporting:

- Analyze referral source data to identify trends, referral patterns, and areas for improvement.
- Provide regular reports to management on referral source performance, conversion rates, and marketing campaign effectiveness.

Events and Networking:

- Attend medical conferences, trade shows, and local networking events to promote the hospital and identify potential referral partners.

**Qualifications**
- Bachelor's/Master's degree in Marketing, Business, or a related field.
- Must have proven experience in healthcare marketing, business development, or a similar role, preferably in a hospital or healthcare setting.
- Strong interpersonal and relationship-building skills.
- Excellent communication and presentation abilities.
- Data-driven and analytical mindset for tracking and measuring the success of referral marketing efforts.
- Knowledge of healthcare compliance and regulations.
- Proficiency in Microsoft Office and CRM software.

**Key Competencies**
- Relationship building and networking skills.
- Strategic thinking and problem-solving.
- Results-oriented and goal-driven.
- Strong project management and organization skills.
- Adaptability and ability to work independently.
- Creative thinking for marketing campaign development.

**Job Types**: Full-time, Permanent

**Job Types**: Full-time, Permanent

Pay: From ₹30,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 1 year (preferred)
- Marketing: 1 year (required)

**Language**:

- English (required)

Work Location: In person

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