Aso Executive

2 weeks ago

Surat Gujarat, India DK Infoway Full time

**Full job description**
- Proven experience in App Store Optimization (ASO) or a related role with 2 year to 4 year of experience
- The primary objective of an ASO Executive is to enhance app visibility and organic
- downloads by optimizing metadata, keywords, and creative assets for Google Play Store
- and Apple App Store. They aim to boost conversion rates, drive regional growth through
- localization, and adapt to algorithm changes to maintain high rankings.
- Conduct extensive keyword research to identify high-traffic, relevant keywords for app listings and ensure they are integrated into titles, descriptions, and metadata.

**Key Responsibilities**:

- Optimize app store listings (titles, descriptions, screenshots, icons, etc.) to increase visibility and conversion rates.
- Analyze app performance, track rankings, and monitor key metrics (downloads, reviews, ratings, etc.) to identify areas for improvement Competitor Analysis.
- Strong knowledge of app store algorithms, ranking factors, and industry best practices
- Proficiency in using ASO tools (e.g., Apptweak, Mobile Action, etc.)
- Good understanding of SEO and keyword research
- Strong analytical skills and experience with performance tracking tools like Google Analytics, Firebase, or similar platforms
- Ability to analyze data and translate insights into actionable strategies
- Familiarity with app marketing and mobile app growth strategies
- Excellent written and verbal communication skills.

**Preferred Skills**:

- Experience with A/B testing and conversion rate optimization (CRO).
- Knowledge of app localization strategies and multi-region app optimization.
- Experience with user acquisition campaigns and mobile marketing.

Pay: ₹15,000.00 - ₹40,000.00 per month

**Benefits**:

- Leave encashment

Schedule:

- Morning shift

Supplemental Pay:

- Yearly bonus

**Experience**:

- total work: 2 years (required)

Work Location: In person

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