Aso Executive

1 day ago

Surat Gujarat, India refrens.com Full time

**About Us**:
**Responsibilities**:

- Conduct detailed **keyword research** for both **Google Play Store** and **Apple App Store (iOS)** to improve app visibility and downloads.
- Optimize app listings (titles, subtitles, descriptions) in both stores using high-impact keywords.
- Implement **image optimization** (screenshots, feature graphics, app icons) to boost conversion rates.
- Monitor ASO performance using analytics tools and adjust strategies accordingly.
- Work closely with the product and design teams to ensure best-in-class app presentation.
- Stay up to date with the latest trends and algorithm changes in both Play Store and App Store.

**Requirements**:

- Minimum **1 year of hands-on experience** in ASO.
- Solid understanding of both **Google Play Console** and **App Store Connect**.
- Experience with tools like **Sensor Tower, App Annie, Mobile Action**, or similar.
- Basic understanding of **SEO principles** and digital marketing concepts.
- Strong analytical skills and attention to detail.
- Good communication and collaboration skills.

Pay: ₹200,000.00 - ₹240,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- ASO: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

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