Aso/seo

1 week ago

Bopal Ahmedabad Gujarat, India Sigzen Technologies Solutions Private Limited Full time

**Position**: ASO/SEO Expert with Mobile Game Marketing Experience

**Location**: On-sight, Ahmedabad, Gujarat.

**Job Type**: Full-time or Full time Freelance, Contract.

**Key Responsibilities**:
**ASO Expertise**:

- Utilize ASO tools (e.g., Sensor Tower) to optimize app store listings.
- Conduct keyword research, competitor analysis, and app performance tracking.
- Implement strategies to improve app rankings and visibility in app stores.

**Paid Marketing**:

- Plan and execute paid marketing campaigns on Google Ads, Meta (Facebook/Instagram), and Bing Ads.
- Develop and manage marketing strategies specifically for mobile games.
- Monitor and analyze campaign performance, optimizing for better ROI.

**SEO Strategy**:

- Oversee all on-page and off-page SEO activities.
- Develop and implement strategies to improve domain authority (DA) and page authority (PA) for all web pages.
- Conduct regular audits and provide recommendations for improvement.

**Competitor Analysis**:

- Analyze competitors' app marketing and ASO strategies.
- Stay updated on industry trends and algorithm changes in the App Store and Play Store.
- Provide insights and recommendations based on competitor activities.

**General ASO and SEO Tasks**:

- Perform keyword research, metadata optimization, and content creation.
- Optimize app titles, descriptions, screenshots, and other elements to enhance visibility and downloads.
- Manage link-building strategies and outreach campaigns to improve website authority.

**Team Management**:

- Lead and manage the SEO team, providing guidance and support.
- Coordinate with content creators, developers, and other stakeholders to ensure cohesive strategies.
- Monitor team performance and provide regular feedback.

**Qualifications**:

- Proven experience with ASO tools like Sensor Tower, App tweak etc.
- Strong background in paid marketing, particularly for mobile games.
- Extensive knowledge of SEO best practices and tools.
- Experience in improving DA and PA.
- Ability to analyze data and provide actionable insights.
- Excellent communication and team management skills.
- Up-to-date with the latest trends and algorithm changes in the App Store, Play Store, and search engines.

Pay: ₹30,000.00 - ₹45,000.00 per month

Schedule:

- Day shift

**Experience**:

- SEO: 4 years (required)

Work Location: In person

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