Digital Marketing Executive

5 days ago

Lower Parel Mumbai Maharashtra, India Adastra Jewelry Pvt. Ltd Full time

**Job Title**: Digital Marketing Executive

**Company**: Adastra Jewelry

**Location**: Lower Parel

**About Adastra Jewelry**:
Adastra Jewelry is a dynamic and fast-growing start-up in the jewelry industry. We specialize in crafting exquisite, handcrafted jewelry pieces that resonate with timeless elegance and sophistication. As we continue to expand our brand and presence in the market, we are seeking a passionate and creative Digital Marketing Executive to join our team.

As a Digital Marketing Executive at Adastra Jewelry, you will play a pivotal role in driving the growth of our company and e-commerce platforms. You will be responsible for developing and executing digital marketing strategies that enhance our online visibility, engage our target audience, and drive revenue growth.

**Key Responsibilities**:
**Digital Strategy Development**: Collaborate with the marketing team to create and implement comprehensive digital marketing strategies aligned with Adastra Jewelry's business objectives.

**SEO and SEM**: Optimize website content for search engines (SEO) and manage pay-per-click (PPC) campaigns to drive organic and paid traffic to our e-commerce platforms.

**Social Media Management**: Develop and manage social media content and advertising campaigns across various platforms, such as Instagram, Facebook, Pinterest, and more.

**Content Creation**: Generate high-quality and engaging content, including blog posts, product descriptions, videos, and images, to showcase our jewelry collections and educate our audience.

**Analytics and Reporting**: Monitor and analyze key performance metrics, providing regular reports to evaluate the effectiveness of marketing initiatives and make data-driven improvements.

**E-commerce Optimization**: Work closely with the web development team to enhance the user experience, streamline the purchase process, and optimize conversion rates.

**Competitor Analysis**: Stay updated on industry trends and competitor activities to identify opportunities for differentiation and growth.

**Budget Management**: Manage and allocate the digital marketing budget effectively to achieve maximum ROI.

**Requirements**:

- Bachelor's degree in Marketing, Digital Marketing, or a related field.
- Proven experience in digital marketing, preferably in the e-commerce or jewelry industry.
- Some knowledge of SEO, SEM, and social media advertising.
- Excellent written and verbal communication skills.
- Creative thinker with a passion for jewelry and aesthetics.
- Strong analytical and problem-solving skills.
- Ability to work independently and collaboratively in a fast-paced startup environment.

**Job Types**: Permanent, Full-time

**Salary**: ₹20,000.00 - ₹40,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (required)

Work Location: In person

**Speak with the employer**
+91 7506986454

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