Market Research Executive

2 days ago

Lower Parel Mumbai Maharashtra, India The Brand Saloon - Digital Marketing Agency Full time

We’re looking for a **Market Research Executive** who’s curious, analytical, and passionate about uncovering insights that drive brand and business growth.
In this role, you’ll dive deep into **consumer behavior, competitor trends, and industry data** to help shape marketing strategies, brand positioning, and creative direction.

This position is perfect for someone who loves connecting data with storytelling — turning research findings into actionable insights that fuel business decisions.

**Key Responsibilities**:
**1. Research & Data Gathering**
- Conduct **qualitative and quantitative research** on industries, target audiences, and competitors.
- Collect data from various sources — online databases, social media, surveys, and market reports.
- Track emerging market trends, consumer habits, and new business opportunities.

**2. Analysis & Insight Generation**
- Analyze data to identify gaps, opportunities, and brand positioning strategies.
- Translate complex data into clear, actionable insights for marketing, creative, and sales teams.
- Support pitch decks, client presentations, and campaign briefs with relevant insights and trends.

**3. Competitor & Consumer Analysis**
- Monitor competitor activities across digital platforms, campaigns, and product launches.
- Build detailed reports on category trends, pricing, communication styles, and audience engagement.
- Conduct audience segmentation and persona profiling to refine brand targeting.

**4. Collaboration & Reporting**
- Work closely with strategy, digital, and creative teams to align research insights with campaign objectives.
- Prepare concise research summaries, presentations, and reports for internal and client use.
- Maintain updated databases and dashboards of market data.

**Requirements**:

- 3-4 years of experience in **market research, brand strategy, or data analysis** (agency or consulting background preferred).
- Strong understanding of research methodologies — surveys, focus groups, secondary research, etc.
- Proficiency in **Excel, PowerPoint, Google Analytics, and market research tools** (e.g., SimilarWeb, SEMrush, Statista).
- Excellent analytical thinking, attention to detail, and presentation skills.
- Ability to work cross-functionally and manage multiple projects.

Pay: Up to ₹1,000,000.00 per year

Work Location: In person

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