Market Research Analyst

4 weeks ago

Pune Maharashtra, India Market Expertise Full time

About Company- Market Expertise is a trusted and proficient B2B enterprise with more than 10 years of expertise in the industry Highly regarded for providing quality research value-added and timely services on a global scale we deliver projects in multiple languages in over 90 countries Job Brief- We are looking for Market Research analyst to survey customers through telephonic interviews to understand preferences and statistical data in order to support clients during their decision-making process regarding product designs prices and promotions A successful market researcher will be able to autonomously analyse qualitative data trends strategies and competition aiming at increasing competitiveness Roles and Responsibilities 1 Primarily will be involved in conducting research surveys through telephonic interviews with national and international respondents 2 Perform secondary research and collect data on consumers competitors and market place and consolidate information into actionable items reports and presentations 3 Conducting telephonic CATI and web based CAWI interviews with CXOs Senior and Middle Level executives across different geographies 4 Understand business objectives to discover prospective customers preferences 5 Use online market research and catalogue findings to databases 6 Provide competitive analysis on various companies market offerings identify market trends business models sales and methods of operation 7 Evaluate key data to ensure that data on the releases are accurate and the angle of the release is correct 8 Monitor and predict sales and marketing trends to create reports and share results with management and clients 9 Collecting data on consumers competitors and market place and consolidating information into actionable items Key Requirements 1 Excellent spoken and written communication skills for gathering and interpreting data and presenting the results to the company or clients 2 A methodical approach to managing focus groups carrying out interviews and conducting surveys over the phone 3 Accuracy with commercial awareness organisational skills to notice patterns to designing questionnaires and advising on methodology of collection of data 4 Company Profiling Researching the procured data to obtain contact details such as Designations Multiple Contact Names Emails Contact Number Industry sector Employee size Revenue etc 5 Building Databases through various search engines like ZoomInfo LinkedIn One Source Google Bloomberg Hoovers etc 6 Performing Market Research for different clients in varied verticals such as Information Technology Financial Services Retail Manufacturing Telecommunication Health-care Energy and Utilities Pharmacy Automobiles etc 7 Critical thinking skills to assess all available information and determine the marketing strategy that is best for a company 8 Ability to cope with fast-paced and pressured work 9 Be able to be flexible willing to learn and work as part of a team

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