Market Research Analyst

Position: Market Research Analyst — IoT & Emerging Technologies

About LeadsINFRA

LeadsINFRA is a global Business Consulting and Market Intelligence organization that partners with technology enterprises to accelerate growth through GTM strategy, market research, lead generation, and digital sales consulting.

We specialise in working with clients across ERP, IoT, IAM, Cybersecurity, and PaaS ecosystems, helping them make informed business decisions, identify new market opportunities, and drive measurable revenue outcomes.

Our clients include Fortune 500 companies and world-leading IoT solution providers redefining the connected technology landscape.

Position Overview

We are seeking a Market Research Analyst to join our fast-growing IoT and Technology Research Practice.

The ideal candidate will combine analytical rigor, commercial acumen, and domain knowledge to deliver actionable insights that support business strategy, client engagements, and sales enablement.

This role mirrors the standards of top-tier research firms requiring strong capabilities in market sizing, competitive intelligence, trend analysis, and account-level research.

Key Responsibilities

• Conduct comprehensive market research and develop insights across IoT, Telecom, and Connected Device ecosystems.
• Perform quantitative and qualitative analysis on global IoT markets, including verticals such as Manufacturing, Automotive, Logistics, Smart Cities, Energy, and Healthcare.
• Develop detailed company, segment, and country-level reports, identifying growth drivers, restraints, and emerging opportunities.
• Track competitor activities, partnership landscapes, and technology roadmaps in the IoT and connectivity domains.
• Identify key decision-makers, buying centers, and influencers within enterprise accounts to support account-based strategies.
• Generate market sizing models, TAM/SAM/SOM estimates, and opportunity assessments using structured frameworks.
• Synthesize large volumes of secondary and primary data into clear, data-backed insights and executive-ready reports.
• Collaborate closely with sales and marketing teams to integrate research findings into go-to-market and lead generation campaigns.
• Maintain quality control and validation protocols to ensure all insights, leads, and research outputs meet enterprise standards.
• Stay abreast of emerging technologies, M&A activity, and investment patterns within the IoT, telecom, and connectivity sectors.

Required Qualifications

• Bachelor's or Master's degree in Business, Economics, Engineering, Market Research, or related disciplines.
• 2–5 years of experience in B2B Market Research, Consulting, or Intelligence roles—preferably in IoT, Telecom, or Emerging Tech sectors.
• Strong understanding of IoT ecosystems, including connectivity (eSIM, LPWAN, 5G, NB-IoT, etc.), devices, modules, and platform layers.
• Hands-on experience in market modeling, competitive analysis, and research report creation.
• Proficiency in market research databases and tools (Statista, Crunchbase, PitchBook, Factiva, Gartner, etc.).
• Excellent analytical, written, and visualization skills; able to translate data into compelling business insights.
• Working knowledge of Excel modeling, PowerPoint presentation building, and CRM data alignment.
• Experience working in or with market intelligence firms (e.g., Markets&Markets, Frost & Sullivan, IDC, McKinsey Research) is highly preferred.
• Female Candidates Preferred

Benefits

• Competitive salary with performance-linked incentives.
• Access to global technology research projects and high-impact client engagements.
• Continuous learning and development programs, mentorship, and leadership grooming.
• Exposure to international markets, emerging tech verticals, and strategic consulting projects.
• Flexible working environment with opportunities for cross-functional collaboration.

Why Join LeadsINFRA?

• Collaborate with global technology innovators and IoT leaders.
• Gain deep exposure to market intelligence, data analytics, and GTM strategy.
• Build future-ready consulting and research capabilities in one of the fastest-growing industries.
• Enjoy career acceleration, international exposure, and recognition for performance excellence.
• Be part of a mission-driven team shaping how enterprises connect, communicate, and grow.