Digital Marketing Executive

5 days ago

Lower Parel Mumbai Maharashtra, India The Qwerty Ink Full time

**Position Overview**

As a **Digital Marketer**at **The Qwerty Ink**, you will play a pivotal role in executing and optimizing our online marketing strategies. You will collaborate with cross-functional teams to develop and implement digital campaigns, drive brand awareness, and increase customer engagement. Your creative thinking, analytical skills, and passion for all things digital will be essential in achieving our marketing goals.

**Key Responsibilities**:

- Plan, launch, and optimize performance marketing campaigns across **Meta Ads (Facebook, Instagram & LinkedIn )** and **Google Ads (Search, Display, YouTube, etc.)**:

- Drive **lead generation** through paid channels as well as other digital marketing avenues like affiliate marketing, native ads, influencer partnerships, and programmatic platforms.
- Continuously monitor performance metrics such as CTR, CPC, CPA, ROAS, conversion rates, and optimize accordingly.
- Develop targeting strategies, ad creatives, and landing pages in coordination with the design and content team.
- Manage campaign budgets, pacing, and reporting to ensure maximum efficiency.
- Conduct A/B testing on creatives, targeting, and landing pages to improve campaign effectiveness.
- Collaborate with internal stakeholders including sales and product teams to ensure lead quality and conversion tracking.
- Generate weekly/monthly performance reports with actionable insights.
- Stay updated with platform algorithm changes, digital trends, and new media opportunities

**Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Strong knowledge of digital marketing tools and platforms.
- Proficiency in data analysis and reporting.
- Excellent written and verbal communication skills.

**Mandatory Skills**:

- Creative mindset and the ability to think outside the box.
- Strong project management and time management skills.
- Results-oriented and a passion for staying updated with digital marketing trends.
- Dedication to innovative, sophisticated designs & collaborative problem solving.
- Effective communication and teamwork skills.
- Enthusiastic in carrying out work efficiently.
- Experience with KPIs/KRAs.
- High-performing & self-driven individual.

Pay: ₹15,000.00 - ₹35,000.00 per month

Pay: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Cell phone reimbursement

Work Location: In person

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