Brand Strategist
2 days ago
We’re looking for a strategic, creative thinker to join our team as a **Brand Strategist**. In this role, you'll be responsible for building and evolving brand strategies for clients—guiding messaging, positioning, voice, and overall identity across digital channels. You will partner with clients, creatives, and media teams to bring brand stories to life and ensure consistency across touchpoints.
**Key Responsibilities**:
- Develop and articulate brand strategies based on research, insights, and client goals
- Define brand positioning, messaging frameworks, tone of voice, and value propositions
- Lead brand discovery workshops and facilitate stakeholder interviews
- Conduct competitive analysis, audience segmentation, and market research
- Translate brand strategy into actionable marketing plans, campaign briefs, and creative guidelines
- Collaborate with creative, digital, and media teams to ensure strategic alignment
- Present strategies and creative rationale to clients and internal stakeholders
- Monitor brand performance and suggest optimizations based on insights and analytics
- Stay current on digital trends, cultural shifts, and consumer behavior
**Preferred Qualifications**:
- Background in marketing, communications, psychology, or related fields
- Experience with brand identity systems and naming projects
- Understanding of social media trends and digital consumer behavior
- Creative mindset with strong attention to detail
**Job Types**: Part-time, Contractual / Temporary, Freelance
Pay: ₹15,760.39 - ₹35,916.91 per month
**Benefits**:
- Paid sick time
- Paid time off
- Work from home
Schedule:
- Day shift
Work Location: Remote
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