Brand Strategist

2 days ago


Remote, India Indus Group Full time ₹ 6,00,000 - ₹ 6,80,889 per year

Job Title: Personal Brand Strategist – Directors' Office

Location: Hybrid (Kolkata preferred) or Remote

Type: Part-time Consultant / Retainer (8–12 hrs/week)

Compensation: ₹50,000/month for a highly qualified candidate

Role Overview:

We are seeking a sharp, discreet, and context-savvy strategist to support the strategic visibility, narrative clarity, and external positioning of the Directors of Techno India Group. This role is not about loud visibility—it is about presence with purpose, high-quality perception, and long-term credibility. You will work closely with the Founders to translate complex, multi-vertical leadership into a clear external presence—across digital, editorial, and strategic environments—without requiring constant public appearances.

Key Responsibilities
• Narrative Architecture
• Define and maintain the brand structure for each Director (pillars, tone, boundaries)
• Curate themes and topics aligned with business direction
• Content Ecosystem Management
• Maintain a clear and structured content system
• Organise draft prompts and frameworks to make writing easier
• Review and lightly polish written content when needed
• Occasionally write on behalf of the Directors with strict tone alignment
• Visibility & Strategic Engagement
• Identify high-quality platforms, digital forums, and speaking opportunities
• Recommend only high-trust, high-return visibility channels
• Monitor and report on audience response and traction
• Execution & Rhythm Management
• Schedule and publish content across digital platforms
• Track relevant inbound messages and organic growth signals
• Ensure consistent, non-disruptive presence without pressure to "perform"

Who You Are
• 3–6 years of experience in personal branding, communications, or executive positioning
• Excellent at capturing someone else's voice with nuance
• Highly organised, detail-driven, and discreet
• Comfortable working across industries like education, tech, sports, and investment
• Strategic by nature, editorial by skill—not a performer, not a ghostwriter
• Values clarity, consistency, and depth over trends and noise

Job Types: Part-time, Contractual / Temporary, Freelance

Contract length: 24 months

Pay: ₹50, ₹56,733.66 per month

Expected hours: 12 per week

Work Location: Remote


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