PPC Expert

**PPC Specialist**

**Experience**: 5+ years

**Salary**: USD 2,500 - 3,000 / month

**Expected Notice Period**: 2 to 4 Weeks

**Shift**: (GMT+05:30) Asia/Kolkata (IST)

**Opportunity Type**: Remote

**Placement Type**: Permanent

**(*Note: This is a requirement for one of Uplers' clients)**

**What do you need for this opportunity?**

**Primary Skills**:
Regional digital marketing, Analytics, Data tracking, Keyword Research, Paid Search, Revenue Generation, Search Engine Marketing (SEM), Search strategies, Written and spoken English, Google Tag Manager

**Assessment**:
Role based AI Screening covering Communication and Technical Skills

**Our Hiring Partner is Looking for**:
PPC Specialist who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you.

**What You'll Do**:

- Support Regional Digital Marketing Managers: Assist the Regional Digital Marketing Managers in the execution, optimization and reporting of their Paid Search campaigns
- Conduct Campaign Audits: Perform deep dive audits into respective markets' Paid Search campaigns to identify areas of improvement.
- Handle Keyword Research & Creation of Ad Copy: Conduct keyword research, create compelling ad copies, and manage campaign elements such as conversion rates, bidding, call-to-action, etc.
- Analyze & Report: Analyze keyword costs, split testing, landing pages, cost per conversion, and inform stakeholders of new opportunities, potential risks, and other key issues.
- Maintain Data Tracking: Ensure robust data tracking via Google Tag Manager and Analytics.
- Stay Informed: Maintain up-to-date knowledge of industry news and best practices.
- Support Performance Marketing Team: Assist and drive the performance marketing team in generating more revenue through non-brand campaigns.
- Test New Strategies: Launch, test, and refine new Paid Search strategies and channels to drive growth in Paid Search

**Project Requirements**:
**Who You Are**:

- You have at least 4-5 years of experience in Search Engine Marketing (SEM).
- You're fluent in written and spoken English.
- You have a proven track record in lead generation, driving traffic, and growing audiences.
- You excel in working cohesively with different teams and regions.

**How You Know You're Crushing It**:

- You are driving year-over-year growth in digital revenue coming from Paid Search campaigns.
- You are becoming a thought leader driving search strategies within the team and organization.

**Things We Love**:

- A deep understanding of paid search best practices and the willingness to stay updated on industry trends.
- Strong analytical skills with the ability to dive deep into data, discover trends, and draw actionable insights.
- Excellent communication skills with the ability to clearly and effectively guide team members.
- A persistent drive for growth and the ability to test, learn, and refine strategies.
- A team player who thrives in a collaborative environment and is committed to building strong relationships with stakeholder
- Clear the given AI Screening (30 min) and Click on ‘Apply’ to get shortlisted
- Our team of talent matchmakers will matchmake you with the client
- Crack a quick interview with our client
- Land your global dream job and get your exciting career started

**About our Hiring Partner**:
New Zealand-based Edutech company was founded in 2013 with the idea that through personalized education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students. Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, Canada, UK, and beyond.

**About Uplers**:
**Job Type**: Permanent

**Salary**: ₹207,000.00 - ₹249,000.00 per month

**Benefits**:

- Work from home

Schedule:

- Morning shift

Work Location: Remote