PPC Campaign Strategist

Are you a strategic thinker with a passion for leading teams and delivering outstanding digital advertising campaigns? We’re seeking an experienced PPC Campaign Strategist to lead our PPC initiatives, mentor a team of professionals, and work closely with clients to drive impactful results. If you thrive in a fast-paced environment, excel in strategic planning, and possess experience in **client communication, particularly within the real estate and healthcare industries**, we want to hear from you

**Key ResponsibilitiesStrategic Leadership**:

- Develop and implement comprehensive PPC strategies across platforms like **Google Ads, Bing Ads, Facebook, LinkedIn, and Twitter**.
- Analyze market trends and competitor activities to identify opportunities and keep campaigns innovative and ahead of industry standards.
- Oversee and guide A/B testing for ad creatives, landing pages, and bidding strategies to optimize performance and ROI.

**Team Management**:

- Lead, mentor, and inspire a team of PPC executives, fostering a culture of collaboration, excellence, and continuous learning.
- Effectively allocate resources to manage multiple campaigns, ensuring high-quality work is delivered on time.
- Provide ongoing training and development to upskill team members and align them with organizational goals.

**Client Engagement**:

- Serve as the primary point of contact for key clients, particularly in the **real estate and healthcare sectors**, understanding their business goals, challenges, and needs.
- Build and maintain strong client relationships through proactive communication, regular updates, and actionable insights.
- Prepare and present detailed performance reports and strategic recommendations, ensuring transparency and alignment with client objectives.

**Campaign Management**:

- Oversee the creation and ongoing optimization of PPC campaigns to ensure alignment with client goals and target audiences.
- Identify opportunities for campaign expansion and develop effective strategies to capitalize on them.

**Collaboration and Coordination**:

- Work closely with cross-functional teams, including designers, content writers, and SEO specialists, to ensure cohesive and compelling campaigns.
- Align PPC strategies with broader marketing objectives and stakeholder requirements.

**Innovation and Growth**:

- Stay updated with advancements in PPC platforms, tools, and techniques, and integrate them into campaign strategies.
- Continuously seek ways to enhance efficiency, innovation, and effectiveness in PPC activities.

**Requirements**:

- Bachelor’s degree in **Marketing, Advertising, or a related field**.
- **3+ years** of hands-on PPC experience, with **at least 2 years in a leadership or managerial role**.
- Proven track record of managing successful PPC campaigns across multiple platforms.
- Experience in client communication, particularly within the **real estate and healthcare industries**.
- Proficiency in tools such as **Google Analytics, Google Ads Editor, SEMrush**, and other PPC platforms.
- Strong analytical skills to derive actionable insights from performance data and optimize campaigns.
- Excellent communication and client management skills, with the ability to build trust and long-term relationships.
- Superior organizational skills with the ability to manage multiple projects and deadlines simultaneously.
- A proactive mindset with a commitment to delivering high-quality work and innovative solutions.

Pay: ₹30,000.00 - ₹42,000.00 per month

**Benefits**:

- Paid time off
- Work from home

Schedule:

- Day shift
- Monday to Friday

Application Question(s):

- What is your current salary?
- What is your expected salary?
- How many years of experience do you have as a PPC manager/ PPC Expert/ PPC strategist?

Work Location: Remote