PPC Associate

17 hours ago

Remote, India clixlogic Full time

This is a remote position.

1. Plan, create, and manage PPC campaigns across a variety of channels.

2. Keyword research and management to optimize bids (add PPC keywords and negative keywords)

3. Optimize bidding at keyword, placement, device, geographic, demographic, and other levels

4. Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)

5. Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates

6. Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators

7. Stay on top of search engine and PPC industry trends

**Requirements**:
Proven experience as a PPC executive

Experience in data analysis and reporting

Knowledge of SEO and digital marketing concepts

Familiarity with multiple platforms (e.g. AdWords, Facebook, Amazon) is preferred

Working knowledge of analytics tools

Understanding of HTML and XML is a plus

Excellent communication skills

Analytical thinking with strong math skills

BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.

**Job Information**:
Work Experience
- 1-3 years

Industry
- Marketing

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