Performance Marketing Executive

**Role Title**:
**PERFORMANCE MARKETING EXECUTIVE (GOOGLE ADS AND META ADS + SEO )**

**Mode**:Full time, In office.

**About Ideasaur**:
Ideasaur is a fast-growing branding and digital marketing agency working with clients across branding, digital marketing, social media, and website development.

We're looking to expand our in-house tech team with a Digital Marketing Executive for SEO and PPC (lead generation) who has hands-on expertise in **Paid Advertising (Google Ads, Meta Ads, Instagram Ads)**, **SEO**and **Google My Business**, and can independently run high-ROI campaigns, rank websites organically, and generate quality leads on Facebook, Instagram, Linkedin, Youtube and Google Ads.

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- **Role Definition for SEO PPC Executive**:
The SEO PPC Executive must be experienced in handling multiple ad campaings for clients across industries, along with running Google Ads, Instagram Ads, Facebook Ads, Youtube Ads for multiple clients and in house.

**Key Responsibilities: Search Engine Optimization (SEO)**:

- Conduct advanced keyword research using SEO tools and AI-based tools and generate a plan of action
- Conduct daily SEO activities
- Conduct technical audits and recommend ad campaign improvements
- Use lead ad funnel and create drip campaign
- Track keyword rankings, page performance, and domain authority regularly
- Use Analytics Tools for analytics and reporting
- Building Google My Business profiles for clients and in house
- Running ad campaigns, landing pages, Instagram, Facebook, Youtube and Google ads with low CPC.

**Key responsibilities for Pay-Per-Click (PPC) / Performance Ads**:

- Setup and run Google Ads campaigns
- Plan and execute Meta (Facebook & Instagram) ads for lead generation
- Define ad strategy, budgeting, campaign structure, and audience segmentation.
- Continuously monitor performance metrics like CTR, CPC, Quality Score, ROASCreate and manage custom landing pages or funnel-based lead generation flows.
- Regular A/B testing of ad creatives, copies, and targeting
- Optimize for maximum ROI and qualified lead generation
- Provide detailed monthly reports and ad insights with improvement action points
- Manage and update the excel sheet of leads daily.

**Must-Have Technical Skills**:

- Advanced SEO (on-page, off-page, technical) across businesses
- Proficiency in **Google Ads**, **Meta Ads**, and lead generation strategies
- Must have worked on Instagram Ads and Google Ads and must be able to demonstrate High ROAS.
- Experience with **Google Search Console, Google Analytics, Tag Manager**:

- Landing page optimization & basic knowledge of conversion rate optimization (CRO)
- Experience with **WordPress, RankMath, Yoast SEO plugin, schema integration**:

- Strong command over English - both written and verbal. Must be able to communicate and discuss strategies with the client.
- Strong experience in Google My Business.

**Selection Process**:

- Minimum 2-3 years of experience in Google and Meta Ads.
- Must be strong in both sectors SEO and Lead Generation
- Must have a **verifiable portfolio** with ranking screenshots, campaign ROIs, and case studies and must be able to explain the work done.
- Must have experience in working in a digital marketing agency.
- Ability to **execute independently** without external support or supervision
- Good communication skills - must work closely with internal teams (web & content)
- Must be proactive in **website auditing, SEO planning, and lead funnel design**:

- **Must have done Google Ads and Facebook Instagram ads for at least 10 clients.**:

- **Must have worked in a digital marketing agency for at least 2 years.**

**To Apply**:
Send your resume and portfolio of links of websites for which you conducted SEO activities.

Share details of Google Ads that were run and the social media accounts for which you conducted Ads.

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*Note:
*A Technical skill test will be conducted for both SEO and PPC in person in our office.

Pay: ₹18,000.00 - ₹25,000.00 per month

**Experience**:

- Google Ads: 2 years (required)
- Facebook Instagram ads: 2 years (required)
- SEO: 2 years (preferred)
- SEO tools: 1 year (preferred)
- Lead generation: 2 years (preferred)

Work Location: In person