Performance Marketer

2 days ago

BTM Layout Bengaluru Karnataka, India Infinite Potential Digital Marketing Private Limited Full time

**About the Role**:
**Key Responsibilities**:

- Plan, execute, and optimize paid campaigns on Google Ads, Facebook, Instagram, LinkedIn, and other digital platforms.
- Conduct A/B testing to improve CTR, CPC, and overall ROI.
- Track, analyze, and report campaign performance with actionable insights.
- Manage budgets and ensure maximum ROI from campaigns.
- Drive lead generation and customer acquisition through performance-driven strategies.
- Develop and implement effective on-page and off-page SEO strategies.
- Conduct keyword research, competitor analysis, and site audits.
- Optimize website content, structure, and metadata for improved search visibility.
- Build high-quality backlinks and improve domain authority.
- Monitor SEO performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.
- Collaborate with sales teams to support revenue growth by converting leads into sales opportunities.
- Prepare weekly and monthly reports on campaign, SEO, and sales performance.
- Stay updated with digital marketing trends, platform updates, and SEO best practices.

**Required Skills & Qualifications**:

- Bachelor’s degree in Marketing, Business, or related field.
- Minimum 3+ years of experience in performance marketing and SEO.
- Proficiency in Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other paid platforms.
- Hands-on expertise with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or Moz.
- Knowledge of Google Tag Manager (GTM), Google Data Studio, and CRM tools (preferred).
- Proven track record of driving both leads and sales through digital marketing efforts.
- Strong communication, analytical, and problem-solving skills with a sales-oriented mindset.

**Experience Required**

3+ Years

**What We Offer**:

- Competitive salary and performance-based incentives.
- Exposure to diverse clients across industries and global markets.
- A collaborative and fast-paced work environment.
- Opportunities for continuous learning and career growth.

**How to Apply**

**Location**:
5th & 7th Floor, Commerce Mantri,
12, 1 & 2, Bannerghatta Main Road,
BTM 2nd Stage, BTM Layout,
Bengaluru, Karnataka - 560076

Pay: ₹300,000.00 - ₹600,000.00 per year

**Benefits**:

- Paid sick time
- Paid time off

Work Location: In person

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