Social Media Marketing Manager

4 days ago

BTM Layout, Karnataka, India Infinite Potential Digital Marketing Private Limited Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Job Title: Social Media Manager – Performance & Sales Growth

Location: Awfis Commerce Mantri, 5th & 7th Floor, Commerce Mantri, 12, 1 & 2, Bannerghatta Rd, BTM 2nd Stage, BTM Layout, Bengaluru, Karnataka 560076

Email:

Experience Required: 5+ Years

CTC: Up to ₹20 LPA (Performance-Linked)

Employment Type: Full-Time | On-Site

About IPDM

At IPDM, we drive measurable business results through high-performance digital marketing. Our focus is simple — to deliver campaigns that convert. We're looking for a Social Media Manager with a strong sales mindset, capable of turning digital engagement into tangible revenue growth.

This role is ideal for someone who doesn't just post content — but creates strategies that close sales.

Key Responsibilities

1. Social Media Strategy & Execution

  • Develop and execute multi-platform social media strategies (Facebook, Instagram, LinkedIn, YouTube, X, etc.)
  • Build, manage, and grow communities with high engagement and conversion focus
  • Create monthly content calendars aligned with sales objectives
  • Collaborate with design and content teams to deliver impactful, ROI-focused campaigns
  • Drive consistent lead generation and sales conversions from social channels

2. Performance & Sales Management

  • Set, monitor, and achieve monthly and quarterly sales targets through paid and organic social campaigns
  • Strategically plan ad spends across Meta, Google, and LinkedIn Ads to maximize ROI
  • Conduct A/B testing for creatives, landing pages, and call-to-action funnels
  • Track metrics like CPL (Cost Per Lead), CPA (Cost Per Acquisition), and ROAS (Return on Ad Spend)
  • Align marketing activities directly with sales KPIs and business growth goals

3. Analytics & Optimization

  • Measure and report campaign performance using Google Analytics, Meta Business Suite, and LinkedIn Campaign Manager
  • Provide weekly and monthly reports with actionable insights
  • Optimize campaigns continuously for higher conversion and reduced acquisition cost
  • Identify opportunities for automation, retargeting, and funnel optimization

4. Collaboration & Leadership

  • Coordinate with cross-functional teams (design, content, and sales) for seamless execution
  • Train and mentor junior social media executives and interns
  • Maintain strong alignment with business and revenue teams to ensure marketing equals measurable sales

Key Requirements

  • Minimum 5 years of proven experience in managing high-performance social media campaigns
  • Mandatory: Track record of achieving sales or revenue targets through digital marketing
  • Expertise in Google Ads, Meta Ads, and LinkedIn Campaign Manager
  • Proficiency in Google Analytics, Tag Manager, and CRM integration
  • Excellent command of marketing funnels, lead generation, and conversion optimization
  • Strong creative and analytical mindset — able to merge data insights with compelling content strategy
  • Exceptional communication, leadership, and stakeholder management skills

Preferred Qualifications

  • Certifications: Google Ads, Meta Blueprint, or HubSpot
  • Experience in B2B and B2C digital campaign management
  • Familiarity with marketing automation and CRM systems (HubSpot, Zoho, Salesforce, etc.)

What We Offer

  • Competitive package up to ₹20 LPA, based on performance and experience
  • Performance-based incentives linked directly to revenue growth
  • Opportunity to lead end-to-end campaigns for top-tier brands
  • Dynamic, innovation-driven work environment

How to Apply:

Send your resume and portfolio to

Subject Line: Application – Social Media Manager (5+ Years | 20 LPA | Sales-Focused)

Job Types: Full-time, Permanent

Pay: Up to ₹200,000.00 per month

Benefits:

  • Health insurance
  • Paid sick time

Work Location: In person

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