
Marketing Executive
3 days ago
**Role: Marketing Executive - Performance Marketing**
**Competencies**:
- **Project management**:
- To manage multiple campaigns, deliverables within timelines
- **Analytical mindset-** Performance measurements, RCA, creating periodic performance dashboards in excel/hubspot
- **Proficient with marketing technology**:
- **Proficient with business communication**
- Multitasking and execution oriented with attention to detail
**Responsibilities**
- Experience in Planning, execution, optimization and scaling digital marketing initiatives, composing audience targeting strategies, own campaign performance
- Execute marketing campaigns, monitor lead generation, drive customer nurturing & retention
- Collaborate with internal & external teams like designers, agencies, copywriters to receive assets and content required for the campaigns delivered ontime
- Own the data analysis, reporting and dashboarding and continuously optimize the marketing spends
- Organize & oversee promotional events, webinars and related engagements
- Experience with digital marketing tools commonly used for software services i.e. Linkedin, Google Ads, Twitter, tech communities etc.
- Experience with efficient usage of CRMs i.e. hubspot or similar tools
**Qualifications**
- 3-7 years of managing B2B campaigns
- Professional qualification i.e. Post graduate Degree/diploma in marketing
**Desired experience, (Good-to-have)**
- B2B marketing experience with a software service/product organization
- Experience of promotions in US market
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