Aso

2 weeks ago

Sarthana Surat Gujarat, India Riseup Infotech Full time

We are seeking an experienced App Store Optimization Specialist to join our dynamic marketing team. The ASO Specialist will be responsible for optimizing our apps' visibility and conversion rates in app stores, driving organic downloads, and maximizing ROI.

**Responsibilities**:

- Conduct keyword research and analysis to optimize app metadata (title, description, keywords).
- Monitor and analyze app performance metrics, such as downloads, retention rates, and user engagement.
- Implement ASO strategies to improve app visibility, conversion rates, and user acquisition.
- Collaborate with marketing, design, and development teams to enhance app features that impact ASO.
- Stay updated with the latest trends and best practices in ASO and mobile marketing.
- Perform A/B testing and data analysis to optimize app store listings.
- Provide regular reporting on ASO performance and recommend improvements based on data-driven insights.

**Requirements**:

- Proven experience as an ASO Specialist or similar role in mobile marketing.
- In-depth knowledge of mobile platforms (iOS, Android) and app store guidelines.
- Strong analytical skills with proficiency in tools like App Annie, Sensor Tower, or similar ASO tools.
- Excellent communication and teamwork skills.
- Creative thinking with a data-driven mindset.
- Bachelor's degree in Marketing, Business Administration, or a related field (preferred).

Pay: ₹9,544.35 - ₹20,000.00 per month

Schedule:

- Day shift

Work Location: In person

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