Aso Graphic Designer

1 day ago

Surat Gujarat, India OptimumBrew Full time

Min. 3 years experience
- Surat (GJ), India

**About Us**:

- At OptimumBrew, we are a team of problem-solvers, creative thinkers, and collaborative professionals. Our dynamic team includes 10+ certified digital marketing experts, driven by data and fueled by innovation. We are known for being process-oriented, adaptive, and human-first, where your growth—both professionally and personally—matters deeply to us.
- We are seeking a creative, detail-oriented, and performance-driven ASO Graphic Designer to produce impactful visuals for mobile app listings on the Google Play Store and Apple App Store. You’ll be responsible for designing app icons, screenshots, feature graphics, banners, and promotional videos that drive user engagement and improve conversion rates.
- This role involves close collaboration with the ASO and marketing teams to develop data-informed creatives and continuously optimize visual assets through A/B testing and market trends

**Primary Objectives**:

- Build and manage a strong portfolio of ASO-focused visual assets (icons, screenshots, videos).
- Understand app store-specific design guidelines and user behavior.

**Roles & Responsibilities**:

- Design app store creatives including icons, feature graphics, screenshots (portrait & landscape), and preview videos.
- Create motion graphics and promo videos using Adobe After Effects, following platform guidelines.
- Conduct A/B testing of visuals using tools like Google Play Experiments, Storemaven, SplitMetrics, etc.
- Develop creatives using data-backed hypotheses aligned with user behavior, trends, and ASO strategy.
- Ensure brand consistency, visual hierarchy, and localization-readiness across all app listings.
- Use tools like Figma, Photoshop, Illustrator, and After Effects for a full-cycle design process.
- Stay updated with App Store and Google Play guidelines, visual trends, and design best practices.

**Technical Skills You Should Have**:

- Strong understanding of app store design psychology (scannability, clarity, value proposition).
- Knowledge of store-specific design specs, safe zones, aspect ratios, and animation durations.
- Experience with data-driven design iterations and working closely with growth or ASO teams.

**Key Expertise**:

- Adobe Photoshop: Image editing, layout design, color optimization
- Adobe Illustrator: Icon creation, vector artwork
- Figma: UI mockups, collaborative design workflows
- Adobe After Effects: Promo video creation, animation, kinetic text

**Qualification**:

- Bachelor’s Degree in Computer Science or Computer Engineering,
- B.Tech (CSE/ IT),BCA, MCA.
- Graduate in any field

**Experience**:

- 3+ years of experience designing creatives for mobile apps or digital products, preferably in the app store space.

**Benefits**:

- 22 Paid Leaves
- 5 Days Working
- Good Company Culture
- Health Insurance
- Life Insurance
- Pension Scheme
- Statutory Benefits (PF & ESIC)
- Salary on time
- Yearly Picnic
- Annual Sports Day
- Monthly Events
- Festival Celebrations

**Call to Recruiter**:

- +91 7984453687

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