Saas Marketing Associate

1 week ago

Coimbatore Tamil Nadu, India Kovai.co Full time

**Kovai.co** is a catalyst, sparking a revolution in the world of enterprise software and B2B SaaS, we are a technology powerhouse delivering best-in-class enterprise software and game-changing SaaS solutions across industries.
- At **Kovai.co**, we're rewriting the B2B landscape by empowering over 2,500 businesses worldwide with our award-winning SaaS solutions.

**Our Products**:

- Biztalk360
- Turbo360
- Document360

**“UK headquarters. Indian innovation. Global impact.”**
- Our journey has been nothing short of remarkable, having witnessed **exponential growth** and **profitability** right from our inception.
- We are on track towards $30 million in annual revenue - and we're just getting started.

**Kovai.co** is fueled by a tribe of thoughtful helpers, obsessed with empowering customers, uplifting colleagues, and igniting our own journeys.

**Redefining tech is our game. Are you in? Join **Kovai.co** - where passion meets purpose.

**Opportunity - SaaS Marketing Associate**

**What you’ll do on the job**:

- Develop and manage content across social media platforms to ensure consistent and impactful brand messaging.
- Design and implement influencer marketing campaigns, creating tutorials, use cases, comparison videos, and product reviews.
- Engage with top influencers, podcast hosts, and thought leaders for webinars, podcasts, and content partnerships.
- Oversee the production lifecycle of webinars and podcasts, ensuring quality from ideation to publication.
- Collaborate with external agencies to plan and execute comprehensive marketing campaigns when needed.
- Develop customer case studies and whitepapers to support lead generation and demonstrate product value.
- Stay updated on marketing and social media trends to adapt strategies for continuous improvement.
- Track and report the performance of campaigns and tasks, offering insights for optimization.
- Work closely with sales, product, and design teams to ensure alignment of marketing initiatives with overall business goals.

**Who’ll be a good fit**:

- **
Strong passion for digital marketing** with creative ideas for influencer campaigns.
- ** Proven expertise in social media management** and familiarity with platform trends.
- ** Exceptional writing and communication skills** for content creation and collaboration.
- ** Strong project management abilities**, adept at tracking tasks, timelines, and ensuring approvals.
- ** Experience in influencer and partnership outreach** in the SaaS industry is a plus.
- ** Data-driven mindset** to measure success and iterate on strategies.

**Equal Opportunities**:
**Kovai.co** is committed to building a workforce that reflects the richness of our society. We believe in fostering a culture of belonging and respect for all. **Kovai.co** stands firmly against discrimination, ensuring equal opportunity for everyone to build a successful career.

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