Marketing Operations Associate

**Marketing Operations Associate**
**Chennai, India**

Are you energized by creating seamless, AI-enhanced user experiences that make a real impact? Does elevating product design through data, creativity, and strategic thinking get you up in the morning? We are looking for a Marketing Operations Associate who is passionate about designing intelligent, human-centered features that empower local businesses across the globe.

**About the Job**:
The mission of the Marketing Operations Associate is to optimize Vendasta's marketing processes by assisting in the management of the marketing technology stack, ensuring smooth lead routing, and providing valuable insights through data-driven analysis. This role is essential to improving marketing efficiency, enabling the sales team with accurate lead information, and enhancing marketing campaign performance. The Marketing Operations Associate works closely with the marketing and sales teams to streamline operations and implement automation strategies that drive growth and improve the customer journey. This role also contributes to AI-driven marketing innovation by identifying opportunities to embed AI tools across automation, data analysis, lead scoring, and campaign orchestration.

**Your Impact**:
**As a Marketing Operations Associate, you will**:

- Ensure smooth data flows between marketing and sales systems, maintaining accurate lead tracking and attribution across the funnel.
- Troubleshoot and resolve technical issues related to the marketing tools, ensuring systems are running efficiently.
- Continuously refine and optimize automation processes using AI-assisted tools to improve campaign effectiveness and conversion rates.
- Develop and implement effective lead routing processes, ensuring that leads are accurately and quickly assigned to the appropriate sales representatives.
- Use AI-supported logic or lead scoring models to prioritize high-potential leads.
- Monitor lead conversion rates and work to identify opportunities for process improvements.
- Implement lead enrichment strategies that include AI-powered data validation or augmentation.
- Embed AI in workflow logic to dynamically adjust touchpoints based on engagement patterns or predictive behaviors.
- Ensure that marketing automation strategies align with overall marketing goals, enhancing the customer journey at every touchpoint.
- Collect, analyze, and interpret data from marketing campaigns to generate reports on key performance metrics (KPIs).
- Develop and maintain dashboards and visualizations to communicate marketing performance to stakeholders, using tools such as Excel, Google Sheets, Looker, Databox, and AI-enhanced analytics platforms.
- Provide actionable insights and recommendations to improve marketing strategies and campaign effectiveness based on data analysis.
- Periodically contribute content and training for the marketing team on automation best practices, AI use cases, and emerging technologies.
- Stay updated with the latest marketing technology trends and tools, especially in the AI space.
- Regularly audit Vendasta’s marketing tech stack and propose improvements to optimize performance and reduce costs.
- Research and recommend new tools to enhance workflow efficiency, reduce redundancies, and support business growth.

**What you bring to the table**:

- Marketing Technology Expertise
- CRM Expertise
- A/B & Multivariate Testing
- Data Analysis & Reporting (SQL & Data Query Languages)
- Automation & Process Optimization
- Technical Troubleshooting
- Attention to Detail
- Collaboration & Communication
- Experience or interest in working with AI tools for lead scoring, workflow optimization, predictive insights, or campaign analysis.
- 3+ years of experience in marketing, analytics, or a related field: Preferably within a SaaS or technology environment.
- Bachelor’s degree preferred (Business Administration, Marketing, or a related field preferred).

**About Vendasta**
We’re on a mission to build the most trusted AI-powered platform for small businesses and the partners who support them. At Vendasta, you’ll be part of something ambitious: helping bring AI transformation to local businesses at scale. As a team member, you’ll enjoy:

- Competitive health benefits, flex time, and annual work-from-anywhere options
- Equity opportunities and a chance to directly shape our AI future
- A vibrant workplace culture that embraces experimentation, thought leadership, and continuous learning
- A place where building AI isn’t just a buzzword, it’s the core of everything we do

**Perks**:
Join the Vendasta team, where your well-being and growth come first. Step into a workplace that blends competitive health benefits with true flexibility, including flex time and an annual work-from-anywhere policy. Take ownership of your future with our Employee Options Program, and enjoy the little things, like daily snacks, a vibrant cafeteria, and catered Friday lunches at our offices. Invest in your growth