Performance Marketing @ a Leading Provider of

2 weeks ago

Remote, India WinnerBrands Full time

**About the brand**

A leading provider of education infrastructure solutions for schools and institutes across the globe. We have enabled millions of educators to create global, future-ready classrooms with our proprietary technology. flagship product, the Integrated School Platform, empowers every stakeholder of the school with a one-stop solution combining admin management capabilities, strengthening teaching-learning

infrastructure, driving student engagement and delivering superior digital content. With our innovative and powerful SaaS solutions, The brand is catering to end-to-end needs of all education providers from K-12 schools to after-school tutoring, universities and even edtech companies.

**Role Responsibilities**
- Drive campaigns setup by planning faster execution and beyond to meet key performance metrics
- Create efficient campaign structures, and constantly optimize marketing activities to improve returns.
- Allocate budgets and analyze and recommend modifications to ad spends
- Guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best
- Test new channels and trends for continuous functional upskilling
- Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers
- Manage the day-to-day accountabilities in reference to (Paid & Organic)
- Work with our internal Product, Design, Brand, Legal, Content team for the development of campaign creative and messaging.
- Work with internal teams to implement and own end to end tracking (through to transaction and revenue)
- Main platforms to look at Facebook, Google, Affiliates, Programmatic, Networks

**Good to have**:

- 4 years of experience in marketing
- Good experience in running digital acquisition campaigns across various platforms, including Google, Facebook, Affiliates, Programmatic
- Highly analytical and data-driven mindset
- Passionate about building and growing brands
- Excellent verbal and written communication skills
- Comfortable with ambiguity
- Ability to think big picture while being focused on the details
- Department
- Performance
- Remote status
- Fully Remote

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