Performance Marketing Executive

3 days ago

Coimbatore, India Southern Trident Limited Full time

The **Performance Marketing Executive** will join a rapidly growing eco-friendly and sustainable Garden Care brand operating in the UK and India. This is an important role to the business; **help drive the performance marketing strategy of the business across various platforms such Amazon, eBay, Etsy and own websites**. You will be responsible for running, measuring and optimising **Amazon Ad campaigns, Google shopping campigns** and other in platform advertising campaigns for relevenat product categories. This role will be ideal for a marketing graduate, who has had **at least five years** working in a similar role. We have exciting plans for the development of the groups brands and need the right person on board to help us develop this. Fun, varied, and boasting an excellent reputation, we are well positioned to provide a solid and fulfilling career path.

**Job Purpose**:

- To develop, lead and manage all **paid advertising campaigns** activities of the company’s digital platforms.
- To ensure that profitable business growth is accelerated, and that commercial success is achieved in both direct web, the third-party marketplaces and social media channels.

**Responsibilities**:

- Manage growth through implementing campaign solutions, including developing campaign strategy, building campaigns, and monitoring and optimising for spend and performance to meet and exceed marketing key performance indicators (KPIs)
- Plans and executes all **display advertising** campaigns, **Google PPC** and market place paid advertising campaings.
- Helping in managing **Search, RLSA Campaigns, Display Light-box/Engagement Ads, Dynamic Search Ads, Demand Side Platform, YouTube Video Advertising**
- Collaborate with external agencies and freelancers for translation and and creatives.

.Provide analytics for monthly and quarterly performance reports based on KPIs and success metrics.

**Experience**
- A relevant / associated marketing or **digital marketing **qualification at degree level or equivalent
- A minimum of 5 years’ experience paid marketing in **Amazon and Google Shopping**
- Advertising initiatives and PPC campaigns and **Keywords.**
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Strong analytical skills and data-driven thinking
- Previous experience of running Amazon channels for a large account.
- A strong understanding of Amazon paid advertising and experience managing advertising accounts across multiple countries.
- Solid knowledge of website analytics tools and plug-ins (e.g., Google Analytics, Hotjar, Jungle Scout, SEM Rush, Helium 10 etc.,)
- Ability to demonstrate a track record of delivering successful online strategies to deliver commercial growth.
- IT literate and able to manage, process and upload large volumes of data.
- Good working English and high-level Excel skills.
- Excellent attention to detail, and able to work to tight deadlines.
- Attention to detail to ensure new product listings are 100% accurate and complete.
- Analytical skills to interpret and report on traffic and sales data categories etc. so that revenues can be maximised on each marketplace.
- Up to date with the latest trends and best practices in online marketing and measurement

Schedule:

- Day shift

Work Location: One location

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