Performance Marketing

3 days ago

Coimbatore, India Dhanvantri Biomedical Private Limited Full time

We are seeking a dynamic and results-driven Performance Marketing Specialist to join our marketing team. As a Performance Marketing Specialist, you will play a pivotal role in driving the growth and success of our company through strategic and data-driven digital marketing campaigns. Your expertise in various digital channels and platforms will be crucial in optimizing our online presence and achieving our business objectives.

**Responsibilities**:
Collaborate with cross-functional teams to align performance marketing initiatives with overall marketing and business goals.
Create and manage campaigns, ensuring proper tracking, targeting, and optimization for maximum ROI.

**Data Analysis and Optimization**:Monitor and analyze campaign performance metrics, KPIs, and key conversion points, and provide actionable insights for continuous improvement.
Conduct A/B testing and other experiments to optimize ad creatives, landing pages, and campaign elements.
Implement data-driven strategies to increase conversion rates, click-through rates, and overall campaign efficiency.

**Paid Advertising**:Plan, execute, and manage paid advertising campaigns, including budget allocation, bid management, keyword research, and ad copywriting.
Optimize campaigns based on performance data, adjusting targeting, keywords, and creatives as needed.

**Social Media Advertising**:Develop and manage paid social media campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
Leverage audience segmentation and targeting strategies to reach specific demographics and achieve campaign goals.

**Search Engine Marketing (SEM) and Search Engine Optimization (SEO)**:Manage SEM campaigns on platforms like Google Ads, Bing Ads, etc., focusing on keyword research, bidding, and ad copy optimization.
Collaborate with the SEO team to align strategies and ensure a cohesive online presence.

**Analytics and Reporting**:Generate regular reports showcasing campaign performance, key insights, and recommendations for optimization.
Present findings and recommendations to the marketing team and other stakeholders.

**Salary**: ₹10,000.00 - ₹50,000.00 per month

Schedule:

- Day shift

Supplemental pay types:

- Overtime pay
- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 1 year (preferred)

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