Media Planner

3 days ago

Vileeparle East Mumbai Maharashtra, India Prachar Communications Ltd Full time

Prachar Communications Pvt. Ltd. is one of the leading agencies in the country, offering a wide range of services to execute cross-platform marketing and advertising campaigns. The agency provides end-to-end services including digital media, post-production editing, out-of-home advertising, an award-winning creative team, and data research facilities in-house. Prachar's services are trusted by reputed brands across India, thanks to their market intelligence and product understanding.

**Digital Media Planner : Job Responsibility**

**Responsibilities**
- Collect and analyse market data
- Identify target audiences and understand their behaviour and habits
- Determine the best media outlet mix for our campaigns
- Optimize ad campaigns according to geographic exposure, frequency, time spans and more
- Allocate budgets and monitor costs
- Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
- Evaluate the success of media strategies and campaigns

**Requirements and skills**:

- Proven experience as a Media Planner; experience in digital media is preferred
- Broad knowledge of media channels
- Familiarity with campaign evaluation metrics and media buying
- Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS)
- Excellent communication and teamwork skills
- An analytical mind with an aptitude for statistics and math
- Strong decision-making skills

**Education**
- BSc/BA in Advertising & Marketing, Business Administration or similar field

Pay: ₹50,000.00 - ₹60,000.00 per month

**Education**:

- Bachelor's (required)

**Experience**:

- Media buying: 1 year (required)
- Digital marketing: 2 years (required)
- Market research: 1 year (preferred)

**Location**:

- Vileeparle East, Mumbai, Maharashtra (required)

Work Location: In person

Expected Start Date: 01/10/2024

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